They’re Better Than You Think

We have high hopes that the Women’s World Cup getting underway next week will be another milestone moment in the recognition of Women in Sport.

Every game will be shown live on RTÉ and TG4 here and free to air on the BBC across Britain and Northern Ireland.

Given the influence which English football, in particular, has on Irish fans, and the presence of so many Irish internationals playing in the English Premier League we should be hoping for a strong showing from the English team, and the media frenzy that goes with that.

Last week at the naming of the squad there were 150 accredited journalists covering it, a quantum leap in terms of where the sport is.

But the World Cup is not the only event that is capturing attention across the water.

The Netball World Cup takes place in Liverpool and there are major cricket and athletics events where Women’s ability on the field of play is being given due credit.

Here are images of a new advertising campaign which the BBC has rolled out across the country.

You’ve got to love the messaging. All of this added to our own TG4 sponsorship and coverage of the Ladies Football Championship, RTÉ’s of the Liberty Insurance camogie Championship and the continued high profile of the 20X20 campaign means it looks like being a great summer for Women in Sport.

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