This coming Thursday we will be opening up the third wave of our Sports Impact Monitor series of research in partnership with Onside Sponsorship.
In April and June, we conducted the first two waves of insight from our Sport for Business Members. Now it is time, at the end of summer and the early stages of a return to live sporting action, to see again where are levels of confidence and optimism are.
Between the first two waves, we saw a rise in confidence in how the general economy and the sporting sector would bounce back.
On the former, our sense of belief rose eleven points to 67 per cent believing that things would be ok.
In sport, there was also a rise of eight points to 45 per cent that a strong recovery would manifest itself.
We now know more about the reality of ‘behind closed doors’ and will see the biggest test of this in an Irish context at the weekend when Leinster face Munster at the Aviva Stadium in front of 52,000 empty seats and on TV behind a paywall with eir Sport.
If you have participated in the previous two waves alongside more than 100 of your fellow organisations that are part of Sport for Business we will be asking you your views and sharing the collective perspective with you again.
If you are a member but have not taken part so far we would encourage you to do so. The full detail of what we discover will be exclusively delivered to you as a participating Sport for Business member in early September.
It will be a key element in helping to determine plans for the hopeful surge of sport that we will see between now and December and into 2021.