Top Oil are back for a third year of sponsoring the Leinster GAA Post Primary Schools Competitions in hurling and football.
It’s an important investment for both sides being one of the key properties that the provincial council holds the sponsorship rights to and being right at the heart of community which is what Top Oil is looking for.
“The GAA offers us a good connection to the rural communities in which we are strongest,” said Andrew Meagher, Top Oil Head of Sales speaking to us yesterday at Naas Racecourse where the sponsorship was launched for the season ahead.
“We have 200 stations and 20 depots and our people are living and working in the communities that the GAA serves.”
“There’s a lovely connection. We are around as an Irish owned company for 200 years and many of our values as a company are also those of the Association.”
“If we can really make this work then it’s something we would like to get deeper into but we do have to step up a little on the connection we have built over the past two years.”
“That’s down to us working a bit harder and Leinster GAA doing likewise so that we can together turn this partnership into something that has real potential and starts to deliver.”
“We need to raise the level of connection we have with the schools and the communities as backing something that is important to them. Building a bridge to our communities is what we want to use the partnership for, creating trust.”
“There will be elements of branding, of more local ‘ownership’ of the relationship when it comes to matches and social media will also play a big part.”
“We have over 50,000 followers on facebook now and we are looking to drive that on through great content.”
“John Haughney of Leinster GAA is bringing forward some smart ideas and we are taking them on board this year and looking to really develop the games and the way they are supported.”
“We have plans to film three minute edited highlights from some of the key games and push those out through social media channels. There is some real talent at this level and we can help to bring that to an audience beyond the sideline.”
“We will measure the value of the media coverage at national and local level and if we can raise the bar this year with some new initiatives then we will be back for more in the future.”
“We are extremely excited to continue our partnership with Top Oil,” added Leinster GAA Chairman Jim Bolger.
“Their commitment this year moves to all facets of the GAA within our schools. There are a number of exciting initiatives in the pipeline that will benefit not only players but the wider GAA community.”
Kildare Captain and former Naas CBS student Eoin Doyle insisted that participating in the Top Oil Brother Bosco Championship helped his development as a player.
“There is no doubt that taking part in such a high-level competition improved me as a player massively. You’re playing against a cross-section of some of the best talent in Leinster so that only serves to ensure you are then ready for the step up to inter-county”.
“It’s great to see a company like Top Oil really committing to the future players. The work they have planned with Leinster this year will create a real buzz around the school game that will benefit all those with an interest in GAA.”
The first Round of the Top Oil Leinster GAA Brother Bosco Football Championship will take place on Nov 14th with reigning champions Naas away to Scoil Aodhain, while arguably the pick of the first-round games sees old rivals St. Pat’s Navan take on Coláiste Mhuire, Mullingar.