Tri-ing Hard for Pieta House

Triathlon Ireland and its primary sponsor BMW have signed a significant alliance with Pieta House, Ireland’s leading suicide prevention charity.

Throughout 2019 triathletes across Ireland will raise money to help suicide prevention through contributions to Pieta House’s ‘A Life a Day’ initiative.

This is a project which focuses on raising money for the cost of a full programme of counselling for someone is suffering with their mental health.

Funds will also support the Resilience Academy, an initiative by Pieta House which teaches school-going children positive mental health techniques and strategies.

The Resilience Academy is a six-week, evidence-based programme that was designed ‘with schools, for schools’. The programme aims is to provide students with the skills and coping mechanisms needed to succeed in school and throughout their adult lives.

Any participant who signs up for an event that is sanctioned by Triathlon Ireland will have the opportunity to raise funds for Pieta House during their Triathlon journey. There is social media element through a #Tri4Pieta hashtag to raise awareness and funds for Pieta House.

There is also a media element with Off The Ball also getting involved by partaking in their first Triathlon as a team to raise funds for Pieta House.

On the 15th June, six presenters will partake in the Bolands BMW Hook or by Crook Triathlon in Dunmore East.

Last year, BMW Group Ireland raised €25,000 for Temple Street National Children’s Hospital and it is anticipated that the company will exceed this amount for Pieta House during 2019.

In addition to the Darkness into Light Walk, BMW Ireland’s network along with friends and family have pledged to fundraise throughout the year with a charity cycle from Dublin to Belfast in one day on 24th May, doing the Bolands BMW Hook or by Crook Triathlon in Dunmore East and the Two Provinces Triathlon in Lanesborough, Co. Longford on 13th July.


Image Credit: Bryan Keane,

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