Turkish Airlines have been unveiled as the sponsors of the Irish Men’s Hockey team heading out to India next month to compete in the World Cup Finals.
It represents another win for the sport who were able to point to the incredible success of the Women’s team in the summer as a sponsorship calling card. Softco who came on board on the eve of the Women’s World Cup tournament were rated yesterday as the third most effective sponsorship of the summer in the Onside report of marketing professionals perspectives.
It is another significant step into Irish sport for Turkish Airlines who become the only brand to now have their name on the shirt of two Irish national teams with Hockey joining Cricket in their expanded portfolio.
They scored highly in terms of the important international markets with Ireland making their test debut in cricket earlier this year and the subsequent international matches against India drawing audiences of approaching one billion viewers.
“We are pleased to reveal Turkish Airlines as the new primary sponsor of the Green Machine,” said Jerome Pels at the announcement of the extended squad to prepare for the World Cup.
“Hockey is a global sport and we’re delighted to partner with such an international brand like Turkish Airlines.”
“They have a long history of sponsorship in sport and we’re very excited about this partnership.”
“We are delighted to be announcing Turkish Airlines as the sponsorship partner for Ireland’s men’s hockey team,” added Hasan Mutlu, Turkish Airlines General Manager for Ireland.
“We are delighted to support them in their every success as the men’s hockey World Cup in India comes closer into view.”
Ireland is currently ranked 10th in the world and will face world number one Australia, number seven England and number seventeen China in their pool at the World Cup.
The winners of each pool progress straight through to the quarterfinal and the bottom-placed team goes home.
The second placed team in Pool B will play off against the third placed team in Pool A, and the third placed team in Pool B will play against the second placed team in Pool A.
Ireland’s opening fixture against Australia will take place on 30th November with a lunchtime start time for fans in Ireland. The final, should they replicate the miracle achievements of the women will take place on 16th December.
Sport for Business will have an interview with Hasan Mutlu of Turkish Airlines on their increased involvement with Irish sport in the coming weeks.
Image Credit: Morgan Treacy, Inpho.ie