Turkish Airlines has extended its sponsorship of Cricket Ireland and the Men’s International team through to 2019 at least.
The airline is one of the highest profile sporting sponsor in the world and their first investment in Ireland has proven a winner.
Speaking at the Turkish Airlines Cricket Ireland Awards on Friday night General Manager for Ireland Hasan Mutlu revealed the new deal saying “This is a momentous day for both organisations, as we cement our relationship, we can clearly see the immense potential for both brands.”
“As cricket in Ireland moves into a new era with Test status, Turkish Airlines are delighted to be announcing tonight that our sponsorship of Cricket Ireland and the Ireland Men’s cricket team has been extended to 2019.”
“Agreeing to extend our partnership with a world-famous brand like Turkish Airlines to 2019 is a great boost for Cricket Ireland,” added Dennis Cousins, Commercial Director for Cricket Ireland.
“The national and international reach of Irish cricket gives Turkish Airlines a platform to leverage their brand, not just in Ireland, but globally, across territories where we both enjoy high levels of visibility and a shared footprint.”
“India, Bangladesh, South Africa and the UK are just some of these territories and we look forward to growing our partnership further with Turkish Airlines, one of the leading sports sponsorship rights holders globally.”
Paul Stirling and Gaby Lewis won the two main awards on the night which was a celebration of the sporting and the commercial success that cricket has enjoyed.
Each of the sport’s sponsors from Turkish Airlines and Toyota through O’Neills, Hanley Energy, Devenish Nutrition, Independent News and Media, Flogas, Shapoorji Pillonji, Clear Treasury and more were there on the night to present trophies and share in the excitement of preparing for a first full test match against Pakistan next May.
“By becoming a Test nation and ICC Full Member, we have completed one stage of a journey that has taken Irish cricket from marginal and mostly ignored to one of the premier nations in the world’s 2nd biggest sport,” said CEO Warren Deutrom.
“Won’t you want to say in 10 years’ time – player, fan, sponsor, broadcaster, cricket writer, corporate guest – that you were there, that you have that ticket, that match programme, those memories? How often in our lives do we get to experience a genuine sporting ‘first’?”
There was genuine excitement in the room as the night progressed and real hope for the future of a sport that stands at the edge of a very bright future.
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