Turkish Airlines is ending its principal partnership with the Irish Men’s cricket team six months early but is staying on as its Official Airline Partner.
The decision comes against the background of the disruption to international sport and travel caused by the Covid-19 pandemic.
The relationship between the two remains strong however and early notice of the decision has given Cricket ireland the opportunity to seek a new partner, details of which are expected to be announced before the end of this week and in time for ireland’s matches against England at the end of next week which will be broadcast on Sky Sports and around the world.
“During these challenging times, we have had to make some hard decisions,” said Hasan Mutlu, Ireland Country Manager for Turkish Airlines.
“The downturn in the industry with the restrictions put in place by local authorities have seen us cut our flights globally like all the other carriers. We believe that we will get over these unprecedented times and see the sunny days again in the very near future.”
“From Day One the partnership of Turkish Airlines and Cricket Ireland has been the perfect match. We have had the privilege of sharing some amazing times. Seeing Ireland play their first men’s Test match against Pakistan in Malahide in 2018, and to be part of the Test at Lord’s in 2019.”
“We are truly sorry to be dropping off as the senior men’s sponsors but on the other hand delighted be continuing our partnership with Cricket Ireland as their Official Airline Partner. I would like to thank the entire Cricket Ireland family for their cooperation and support.”
“I think every Irish cricket fan will understand that it has been a tough period for the world’s airlines, but it is both a tribute to Turkish Airlines and an endorsement for the Cricket Ireland brand that we have been able to maintain a relationship through the new partnership agreement.,” added Cricket ireland Commercial Director, Dennis Cousins.
“Cricket Ireland and Turkish Airlines have had a very close, collegiate relationship since early 2017, and last year signed an extension to that original partnership. We are truly sorry to see their brand drop off the senior men’s kit, as it has been a very strong and symbiotic association for both organisations.”
“However, we are pleased we could retain a mutually beneficial relationship going forward, and to that end I would like to acknowledge the loyalty and commitment of Hasan Mutlu and his team here in Ireland on negotiating this great outcome despite the challenges faced by their industry.”
An announcement about a new International Men’s team sponsor for Cricket Ireland will be made in coming days.