TV3 could not have asked for more from their first season of coverage of the NatWest 6 Nations Championship.
A Grand Slam for Ireland was capped for the broadcaster with the news that Saturday’s Game was the most watched programme on Irish TV so far this year and that it set a new record for the channel.
A total audience of 1,328,000 tuned into the game on TV3, with an average audience throughout the afternoon of 951,000. A further 100,000 watched on the TV3 Player
This meant a 35.4 percent share of the TV Audience, a figure which TV3 have never reached before.
The highest figure RTÉ achieved for coverage of the 2017 6 Nations, despite not having quite so much at stake was 1,357,000 for the game against Wales.
An average of 1.1 million viewers tuned in to the 2009 win over England at Croke Park as part of that year’s Grand Slam, while the average viewership over the whole broadcast of the game against Wales to win the Grand Slam was 945,000.
“Ireland’s historic Grand Slam win over England at Twickenham on Saturday was the perfect ending to TV3’s first NatWest 6 Nations tournament,” said TV3 Director of Programming Bill Malone.
“It truly was a national event, and with over 1.3 million viewers tuning in during the course of the game, it is the most-watched television programme this year.”
This was the first year of a four year deal secured by TV3 to broadcast the tournament. They added further to their Rugby portfolio last week when it was confirmed that they would be the Free to Air broadcaster in Ireland of the European Champions’ Cup for the next four seasons.
This includes one live game per week in each of the six weeks of the group stages, followed by one quarter-final, one semi-final and the final between 2019 and 2022.
— TV3 Sport (@TV3SportIreland) March 17, 2018