Sport for Business understands that TV3 will announce the sponsors of their NatWest Six Nations coverage in the next 24 hours.
The new sponsor is believed to be in the grooming sector and will not be Ulster Bank who have had the first refusal on the broadcast sponsorship of coverage through their relationship with the parent tournament sponsor.
Ulster Bank has previously backed RTÉ’s coverage and will continue to activate on the ground around Ireland’s matches and at Grassroots level as the IRFU’s community partner.
TV3 will be broadcasting all the games in this year’s NatWest Six Nations with Ireland’s opening game in Paris this Saturday.
They will also debut a new magazine show this evening with Donncha O’Callaghan and Mario Rosenstock in the presenter’s chairs.
Join us tomorrow when we will have full coverage of the new TV3 Broadcast sponsors