Twitter Alight for #WomenInSport

Twitter is like the ability to have a conversation with the world and yesterday it felt like it was at the centre of the world of Women’s Sport.

The difference was that while we tweeted and shared with gusto, the conversation was happening in real time between real people in the tech-savvy surroundings of Twitter’s EMEA Headquarters in Dublin.

Sport for Business was there with some of Ireland’s top sportspeople and commentators as part of @TwitterDublin Conversations: #WomenInSport.

The event was in partnership with our friends at 20×20, and the aim was to help create a cultural shift in the perception of girls and women in sport.

Football legend Stephanie Roche, GAA Camogie player and footballer Rena Buckley, former Ireland international and Elite IRFU Rugby Referee, Joy Neville and GAA footballer Philly McMahon, among others, discussed issues around visibility, participation and coverage of women in sport, in front of an audience of 100 guests drawn from the worlds of media, sports and business.

One thing that struck me, as it has in the past at our own events promoting Women in Sport, is that there are not enough men in the room.  Is it that we ‘self select’ ourselves out, that we don’t feel we have a right to be there, or that we are just not on the list?

Whatever the reason it is something that could be addressed as if we are just speaking to those who know that gender equality is right, then we are perhaps not quite speaking to the right people.

Anyway it was a great event.

“When something happens in the world, it happens on Twitter, and there is no better example than sports for creating those moments that bring people together on the platform,” said Twitter HR Lead and keen sports fan Anne Kiely.

“Ireland is a sporting nation with a rich culture of sportspeople and fans alike – and over the last few years, we’ve celebrated some of the best moments in women’s sports on the platform.”

“Last year, when Ireland found out that the Irish Women’s Hockey team was through to the final of the World Cup, Twitter exploded, with #HWC2018.”

“We are delighted to have some of Ireland’s top sporting heroes and commentators with us today to help increase coverage and participation for all #WomenInSport. With the imminent Women’s World Cup, fans are taking the discussion to Twitter, with Tweets about women’s football going up 200% since January and increasingly focusing on breaking gender barriers. Twitter is proud to partner and support the 20×20 campaign and work to create a cultural shift in our perception of girls and women in sport.”

Dee Forbes, Director General of RTÉ was there to commit the Public Service broadcaster to the support of Women in Sport.

Irish football star Stephanie Roche, spoke about her rise to global fame, how it impacted on her and the duty she felt in terms of promotion.

The conversation she had with Cliona Foley, as well as the panel discussion featuring Sinead O’Carroll from the Journal, Rena Buckley, Joy Neville, Philly McMahon and Gavin Cummiskey from the Irish Times, can be seen back here.

If you don’t have time to watch back in full, here are some of the highlights we captured, on Twitter of course…


Join us on May 31st for a morning of exploring Irish sports sponsorship and seeing some of the most exciting projects coming down the tracks from 16 different sporting bodies over the next 12 months

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