Discovery, which has licensed Irish coverage of next year’s Olympic Games in Tokyo to RTE, has signed a major content publishing partnership with Twitter.
Eurosport, the channel through which Discovery will broadcast its round the clock coverage of the Games, will produce digital coverage from Tokyo especially for Twitter. This will include highlight clips, medal-winning moments and “locally-relevant moments” which will be seeded out on the platform across 16 different European markets.
The deal is also expected to include the best moments of Eurosport’s countdown Road to Tokyo coverage, as well as live coverage of the Opening and Closing Ceremonies in Ireland and eight other European Countries.
The deal will also extend to content marketing solutions for the IOC’s main sponsors.
“People come to Twitter to discover and talk about what’s happening and The Olympics will be the biggest moment in sports in 2020,” said Kay Madati, Global Vice President and Head of Content Partnerships for Twitter.
“We’re excited that Eurosport will bring real time highlights and live coverage of the Opening and Closing ceremonies to fans across Europe, fuelling the robust Olympics conversation that will be happening on Twitter.”
“This partnership provides a huge opportunity for brands to connect with the world’s biggest sporting event and Twitter’s huge and hyper-engaged audience at a time when the eyes of the world will be on Tokyo 2020,” added Mike Rich, Head of Sports Marketing Solutions at Discovery.
“This collaboration is another example of how Discovery and Eurosport are the only partners who can deliver brands deep engagement with millions of passionate sports fans across Europe around the Olympics.”
“Tokyo 2020 offers an unparalleled opportunity as the first Summer Olympics where a brand can work with one partner to engage consumers across Europe.”
Sport for Business Members who are making the biggest strides in sport on social media will gather next Thursday, October 24th at Twitter’s Dublin HQ for a special morning co-presented by Sport for Business and Twitter diving into the best of 2019 and what’s to come in 2020.
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