We are delighted to confirm this morning that Polly Bancroft from UEFA will be joining us at our annual gathering to highlight and explore the role of Women in Irish Sport which takes place in a little over two weeks, on Wednesday, December 5th at the studios of RTÉ.
We will learn about the origins, the motivations behind and the execution of UEFA’s Together #WePlayStrong campaign which has had over 200 million campaign views, generated over 70,000 fans on social media and had over 25,000 mentions on Twitter and Instagram alone in its first year.
73% of teenage girls who have seen the campaign say they would like to play football, and 17,000 have used the Find a Place to Play Football tool on weplaystrong.org.
There are valuable lessons to be learned from the campaign in terms of how we promote sport across the board but especially towards the core audience of teenage girls.
It was the drifting away of this group from sport that prompted the campaigh in the first place and UEFA’s insight, together with those of the rest of our top class speakers on the morning, and the publication of our Liberty Insurance backed 50 Women of Influence in Irish Sport promises a great morning of learning and engagement with those who are making a difference.
If you want to join us you can secure your place below.
Here is how the morning is shaping up
0830: Registration and networking
0900: Conference Welcome
0915: The Player Perspective – A high profile panel of players from the Women’s Gaelic Players Association looking at the progress made and what needs to happen next to achieve true equality of opportunity.
0955: Knowledge Burst
10:00: What Next – The 20X20 Campaign with its architects Sarah Colgan and Mary O’Connor on how the campaign came about and what its ambitions are in 2019 and into 2020.
1035: Knowledge Burst
1040: Coffee Break and networking
1100: Knowledge Burst
1105: Commercial Attraction – Why companies are drawn towards Women’s Sport
A panel discussion with some of the business leaders present including Deirdre Ashe from Liberty Insurance and Aoife Clarke from Lidl around what it is that works best about supporting Women’s sport and what could be improved upon.
1145: Knowledge Burst
1150: #WePlayStrong Keynote presentation and discussion with UEFA representatives on the genesis, the research, the activation and the initial results of UEFA’s powerful campaign to promote and encourage the Women’s game across Europe
1230: Launch of ’50 Women of Influence in Irish Sport 2018′
1235: Close and Light Lunch with networking
We will be adding speakers to this line up on a regular basis through the coming days.
Thank you to those who have already been in touch. It is shaping up to be a great day once again.