The way in which major sponsors Guinness, Vodafone and Bank of Ireland came together to support this summer’s Union Cup in Rugby, and the lasting impact it hopes to have on encouraging the LGBTQ community to feel welcome in sport will be one of the key subjects at next week’s Sport for Business Sport for Social Good Conference at Ulster University.
Representatives of each of the brands will join Rob Hartnett of Sport for Business and Union Cup organiser Richie Fagan in exploring how and why the partnership came together, with the support of the IRFU, and the impact that is expected to flow from it.
The 2019 Sport for Business Sport for Social Good Conference will take place at the Coleraine Campus of Ulster University on Thursday, July 18th.
This year’s renewal will coincide as part of the celebrations around the staging of the 148th Open Championship at Royal Portrush and the R&A will also be among the keynote speakers at the Conference talking about a major new social impact initiative they are introducing this year.
Last year’s conference featured the CEO of the Manchester United Foundation talking about the work they do and this year we will focus again on major initiatives making a real difference in communities across the island of Ireland.
We will hear from some of Ireland’s leading business and sporting organisations about the partnerships they are creating and the ongoing growth in the importance of meaningful social engagement.
0930 Arrival of Guests
1000 Welcome Comments
1015 Social Good Through Sport Opening Keynote with Ali Campell of Sport NI
1035 Power of Funding – Donegal Case Study with National Lottery Backing
1040 Unifying Communities Project – Ulster Rugby, Irish FA, Ulster GAA
1110 Movement in Schools – The Daily Mile
1115 Pride in Collaboration The story of Bank of Ireland, Vodafone, Guinness and the Union Cup
1150 Coffee Break
1215 Northern Ireland Sports Forum
1220 Why Social Good Matters to Brands with Allianz and Electric Ireland
1250 Ulster University Making a Difference with Niamh Lamond
1255 The Financial Value of Social Cohesion with Na Fianna GAA Club with Cormac O Donnchú
1320 Creating a Legacy that Counts – The R&A with Bluewater
1350 Close and Light Lunch
1430 Transfer to Royal Portrush for Opening Day of Open Championship
1830 Return to Ulster University Campus
We will look in detail at initiatives that have already made an impact and at the lessons, we can learn on how to approach this area in the future.
“The way in which companies are seen as businesses and as employers is a real driver of their motivation for getting involved in important projects,” said Sport for Business Founder Rob Hartnett.
“We will speak with some of the biggest companies on the island of Ireland about how they go about making a real difference through the easily understood prism of sport.”
“It is a privilege to work with our long term partners in this area Allianz, Karise Hutchinson and her team at Ulster University and with the R&A on bringing to life one of our most important events of the year.”
We will publish our Annual report on the subject of Sport for Social Good at the conference and look forward to welcoming another full house of Sport for Business members and Friends to Ulster University and then, as an option, on to the opening afternoon and early evening of the opening day of the Open Championship in company with Rory McIlroy, Tiger Woods, Brooks Koepka and the world’s leading golfers.
Image Credit: Laszlo Gezco, Inpho.ie