#UnleashingContent Live from RTÉ

‘Unleashing Content’ will be live from the TV studios of RTÉ throughout this morning, bringing together over 100 members of the Sport for Business community from brands like AIB, Nissan and Aer Lingus to sporting bodies like the GAA, Munster Rugby and many more.

From the opening keynote from Colm Ó Riagáin where we are promised some original never seen before footage from Red Bull, through to the world of clip rights at the GAA, transforming media with Pundit Arena, RTÉ Digital and the Sunday Independent to measurement with the experts and a personal perspective from Bernard Brogan and Sophie Spence, the morning promises a genuine deep dive into the world of sports content, branding and media.

Taking place at the TV studios of RTÉ and supported by our friends in RTÉ Sport and RTÉ.ie we have brought together an A list of speakers that will give us an unparalleled guide to the forces that are shaping the world of sport and how it is an ever more critical platform for media and brands.

If you are not among those joining us you can follow how they see the event unfold on social media @SportforBusines on twitter and through the hashtag #UnleashingContent.

Our line up for the day is as follows:

0930      Arrival, Registration and Networking

1000      Opening Keynote

Colm Ó Riagáin, Head of Communications for Red Bull Ireland will join us for a conversation around how the Red Bull brand has become a media powerhouse through original sports and culture related content.

1030      Distribution and the Channel Guardians

Panel Discussion featuring the Media leaders that are distributing content to an ever eager audience of consumers.  This discussion will feature the Head of Digital at RTÉ Muirne Laffan, Co-Founder of Pundit Arena Ross O’Dwyer and Sports Editor of the Sunday Independent John Greene

1100      The Challenges and Opportunities in Content for Rights Holders

We will be joined by Alan Milton, Head of Communications with the GAA for an honest conversation on the ways in which media content such as clip rights needs to be managed for the benefit of all parties by the rights holders.

1130     Coffee Break and Networking

1155      Measuring Influence 

We will be joined by Spencer Nolan from Nielsen Sport in London and Daragh Persse from The Brand Fans in Dublin to look at how content and its impact on fans and consumers are being measured, monitored and made into as big a success as possible.

1230      The Personal Touch 

A discussion with two of Ireland’s leading athletes Sophie Spence from Women’s Rugby and Bernard Brogan of Dublin GAA around the role they play in the content game.

1300      End, Networking and Light Lunch

It promises to be an enlightening event and we are delighted to be able to bring it to you.


If you couldn’t make it today, or if you did and enjoyed the experience why not find out more about our next event looking at the impact of Sport for Social Good in September 2017.


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