UPMC to Sponsor Ashbourne Cup

UPMC Whitfield Hospital in Waterford has been announced as the sponsor of the 2020 CCAO Third Level Camogie Ashbourne Cup Weekend, which takes place in conjunction with the WIT Vikings GAA Club on 14th – 16th February 2020 at the WIT Arena.

The UPMC Ashbourne Cup Weekend will involve fourteen Third Level college teams from across the country competing in the Ashbourne, Purcell, Fr Meaghair and O’ Maolagain Cup competitions.

The draw for the 115th year of the Ashbourne Cup took place at WIT Arena on Monday night. A host of college captains and representatives were in attendance to see two exciting groups drawn for this year’s renewal of the competition.

In Group A, last year’s champions the University of Limerick were drawn with last year’s Purcell Cup winners National University of Ireland Maynooth and Dublin City University Dochas Éireann.

In Group B, University College Cork will face up against Waterford Institute of Technology and Mary Immaculate College, Limerick.

UPMC’s sponsorship of the Ashbourne Cup Weekend is part of the healthcare provider’s ongoing commitment to building healthier communities across Ireland. It also follows hot on the heels of the brand signing up as naming rights partner for UPMC Nowlan Park, the home of hurling in Kilkenny.

“UPMC is already the main sponsor of the WIT Vikings GAA Club and this collaboration with the CCAO will further strengthen our support for Gaelic players across the country,” said David Beirne, managing director of UPMC in Ireland and senior vice president of UPMC International.

“With WIT a current member of the 20×20 Women in Sport campaign, I am especially delighted that UPMC, the CCAO and WIT are working together to support women’s participation in sport. We look forward to welcoming some of the country’s top camogie players to Waterford next February for the UPMC Ashbourne Cup Weekend and to being part of the inclusive movement to encourage and accelerate progress for women’s sport in Ireland.”

That commitment from WIT makes them one of 26 of the 30 third level institutions across Ireland that are backing the 20X20 campaign.

“The Club and the WIT Arena are delighted to have the opportunity to host this year’s event,” said WIT Vikings Development Officer and CCAO Treasurer Katie Redmond.

“We are looking forward to welcoming all teams and spectators to our wonderful facilities here in the WIT Arena and to what I am sure will be an exciting weekend, showcasing some of Camogie’s greats.”

“Having worked closely with UPMC over the last year in our Club sponsorship, the partnering of the CCAO Third Level Camogie with UPMC Whitfield – a world-class healthcare provider – is a natural fit for the Ashbourne Cup Weekend in 2020.”

Read More: Kilkenny Sell Naming Rights to Nowlan Park

Image credits, Maurice Hennebry Photography

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