Vhi Enhancing Sponsorship of Women’s Mini Marathon

A group of women from sport and entertainment came together in Dublin yesterday to launch the 2019 Vhi Women’s Mini Marathon. The event, now in its 37th year, will take place on Bank Holiday Sunday 2rd June 2019 at 2pm.

Over 30,000 women are expected to walk, jog and run the 10K route starting in Fitzwilliam Square and finishing on Baggot St.

This is the fifth year of VhI’s sponsorship of the event and they have stepped up their engagement via the promotion of a reward for their own customers which effectively gives them a free entry as well as a free technical t-shirt for every finisher as they cross the line.

The Garrihy sisters Aoibhín, Ailbhe and Doireann along with their mum, Clare, broadcaster Georgie Crawford, fitness enthusiast Leanne Moore, Today FM presenter Pamela Joyce and Dublin Ladies Footballer Nicole Owens will make up the 2019 Vhi Squad who will be promoting the event over the coming months, as well as taking part themselves on the day.

The event is billed as the largest single-day fundraiser of the year and also the largest running event of its kind in the world.

Over one million participants have taken part in the run since its inception, including 33,000 who took to the streets last year.

It was initially created and still acts as a major fundraiser for the Dundrum South Dublin Athletics Club.

Over €200 million has been raised for various charities since it first took place in 1983, a year in which 9,000 women took part.

Vhi is reintroducing the Vhi Women’s Mini Marathon Member Reward whereby Vhi customers who have paid the €25 entry fee for the Vhi Women’s Mini Marathon 2019 can claim a €25 reward using Snap & Send in the Vhi app.

The Vhi Women’s Mini Marathon will have an increased postal entry offering this year, giving women all over the country the opportunity to receive their race number by post. Anyone entering before April 30th will be able to choose the postal entry option, subject to availability. There will also be a number of pick-up points in Dublin and around the country in May, where participants can collect their race number.

“It’s an exciting year for the Vhi Women’s Mini Marathon,” said event CEO Kathy Endersen. “We are delighted to confirm that we are increasing our postal entry option this year. We had a fantastic reaction from participants when we first offered a limited postal offering in 2018, and I’ve no doubt it will prove even more popular this year.”

“The Women’s Mini Marathon is now in its 37th year. Since the event began in 1983, over one million women have taken part, and I would like to thank and applaud the women of Ireland for continuing to support and enjoy this special event.”

Speaking at the launch, Brighid Smyth, Head of Corporate Communications, Vhi said;

“2019 marks Vhi’s fifth year as title sponsor of the Vhi Women’s Mini Marathon,” added Brighid Smyth, Head of Corporate Communications at VHi.

“We are proud to be part of this wonderful event and in 2019 we are introducing a brand-new finisher t-shirt to celebrate every woman that crosses the finish line and reward their participation.”

“We want to encourage women across the country to run stronger together on June 2rd and enjoy the benefits of exercise, while raising money for their chosen cause and ultimately, having a great day out.”

“Half the entrants are from Dublin and half from further afield and last year’s move to the Sunday of the Bank Holiday Weekend was seen as a good thing,” added Niamh Walker, Corporate Communications Manager speaking to Sport for Business.

“There is a lot of competition for running but this is about participation rather than a race. It works well to synchronise with our partnership with parkrun and we will be promoting across those events taking place up and down the country every weekend.”

“We are promoting the event on all renewal notices going out between now and June and the Member Reward is a good way for us to give something back to our customers off that back of the partnership. We do likewise on parkrun with rewards that are based around fitness like hats, gloves, lights and more.”

“We started that as a six-month pilot and we are extending that having seen its popularity.”




Image credit Julian Behal

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