Video of the Week – Just Keep Playing

“I beg you. In this game of life. Just keep playing.”

To any parent of any child the words of Serena Williams are a powerful validation of why we do what we do.

Rear them to understand their own strengths, their own strength, their own ability to move and to move others.

Enjoy, and if you are reluctant to jump in the car again this weekend, to bring them to hockey or hurling, basketball, min rugby or a GymStart programme, just remember that their love of sport will always be a bond between you…

Lidl, Liberty Insurance, Nielsen Sport and UCD are supporting our 3rd Annual Women in Sport Conference on November 30th. Joins us there and make your difference… are among the 230+ members of Sport for Business.

 See what you could gain from membership in 2018.

In 2018 Sport for Business will host 20 events linking sport and business in ways that make a difference to how we all do such a great job, as well as producing our Daily News Digest covering the commercial world of Irish sport.

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