Virgin and eir Agree TV Carriage deal

Virgin Media and eir have agreed a deal to carry their key sports channels on each other’s TV platforms.

It means that Virgin Media customers will have access to all 48 games in the Rugby World Cup, while eir Sports Pack customers will gain access to the UEFA Champions’ League which had been lost with the departure of BT Sport onto the Sky Sports Pack.

The new arrangement will come into effect in the coming weeks in time for the start of both of those major sporting events.

Under the agreement, Virgin Media Sport will be available to eir customers as part of the eir sport pack and in turn, eir sport will be available to Virgin Media TV customers.

Virgin Media Sport offers extensive sports coverage across over 300 matches in the UEFA Champions League, the UEFA Europa League, the Nations League and the UEFA Euro 2020 Qualifiers.

Virgin Media Television broadcasts the Guinness Six Nations, The Heineken Champions Cup and top horse racing including the Cheltenham Festival and Aintree Grand National, all free-to-air.

The addition of the Rugby World Cup, Guinness PRO14, and Allianz League coverage from eir Sport will further broaden Virgin Media’s sports coverage, at no additional charge for Virgin Media TV customers.

eir Sport also has rights to FA Cup, SSE Airtricity League matches, Wimbledon tennis and more.

Both companies welcomed the agreement saying; “This is great news for Virgin Media and eir customers who will now be able to enjoy an even greater choice of Sports programming on our platforms.”

It draws a line under an at times fractious standoff between the two broadcasters and broadens further the options that are available to viewers as part of the different broadband options.

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