There may be another blank weekend as regards live sporting action but Virgin Media will be bridging the gap a little with ‘Teed Up: Northern Ireland’s Golfing Revolution’, a look back at the impact of an extraordinary last ten years for golf in Northern Ireland.
Presenter Graham Little, best known for his appearances on Sky Sports, meets leading celebrities including Jamie Dornan, Niall Horan, Jodie Kidd and James Nesbitt, who discuss how golf, and The Open in particular, has transformed perceptions of Northern Ireland and boosted tourism and investment in the region.
The last decade has seen a revolution in Northern Ireland golf. Northern Ireland has the world’s number one golfer in Rory McIlroy and also boasts some of the world’s most renowned golf courses, including Royal Portrush and Royal County Down.
It has been some decade to look back on. The region’s best players won an astounding six majors in five seasons, the Irish Open came to Northern Ireland three times, and golf’s original major championship, The Open, returned to Northern Ireland in a watershed moment last July, with Ireland’s Shane Lowry winning the coveted title.
It is estimated that The Open generated more than £100 million of economic benefit for Northern Ireland, and attracted over 237,750 fans from across the world, a record attendance for a Championship staged outside of St Andrews.
The programme explores the history of Northern Irish golf, how it has a global impact far beyond its size, and the plans for further world-class tournaments and investment in the years ahead – all of which show Northern Ireland truly is ‘Made for Golf.’
‘Teed Up: Northern Ireland’s Golfing Revolution’, commissioned by Tourism Northern Ireland, will be broadcast on Virgin Media 3 at 7 pm on Sunday 29 March.
Image credit: Teneo / Sport for Business