Vodafone Announce Lions Tour Sponsorship


Vodafone (Ireland and UK) have today been revealed as lead partner for the 2021 British & Irish Lions Tour of South Africa.

The announcement is hot off the press and marks the most significant sponsorship announcement since the pandemic basically shut down global sport in March.

As lead partner, Vodafone’s logo will be displayed on the front of the Lions’ shirt. Vodafone will also provide communications technology to keep everyone involved in the Tour connected and will also provide technical support for training and player performance.

The deal will echo that which Vodafone Ireland signed with Irish Rugby in 2016 and extended for another four years last year to run through to 2024.

Rugby fans will be able to immerse themselves in the action through a dedicated app with interactive games, and plenty of exclusive content, as well as rewards for Vodafone customers via the #FantasticDays programme.

In September 2019, Vodafone Ireland signed an extension agreement to be principal sponsor of the Irish Rugby team and communications partner to the IRFU until 2024. The agreement also saw Vodafone become official sponsor of the IRFU Women’s Interprovincial Championship. The multi-year deal will see Vodafone and the IRFU work together to use both new and existing technology to create events, activations and content that will benefit all rugby fans and Vodafone customers in Ireland.

“Vodafone Ireland has had a proud association with Irish rugby since 2016 and we are delighted to further extend our rugby sponsorship to incorporate the British & Irish Lions in 2021,” said Anne O’Leary, Vodafone ireland CEO.

“Vodafone and the Lions are united by a shared passion and commitment to connect people to each other and the things they love – in this case, the highly anticipated Tour against the World Champions.”

“The Lions team bonds nations that normally compete, brings families and friends together and connects entire communities – just like Vodafone does. We are looking forward to using the power of technology across Vodafone’s award winning network in Ireland to give fans the best ever experience, whether at home or on tour.”

“Today’s announcement represents two iconic brands coming together,” added Ben Calveley, Managing Director of the British & Irish Lions.

“Along with supporting Warren and the team, Vodafone will also help to enhance the experience of Lions supporters through the very best technology and innovation. The fans are a crucial aspect of any Lions tour and we will need to ensure they feel part of the team, to ignite their incredible support, if we are to overcome the World Champions.”

“In Vodafone we have found a partner who share our passion for connectivity, and we are delighted to have them on board to enhance the experience of the Lions fans across the world.”

“I am excited to welcome aboard Vodafone as team sponsor for the tour next summer,” said Warren Gatland who will manage the team.

“The key to a successful Lions Tour is about players coming together quickly and staying united behind one common goal – to win a Test series against the World Champions in South Africa.”

“I cannot think of a brand that knows more about bringing people together than Vodafone. I am sure they will play an important role in supporting the team on and off the pitch, as well as ensuring the Tour is a unique experience for all Lions supporters.”

The partnership will be amplified through a multi-platform campaign using the hashtag #unitethepride

Join us tomorrow morning when we will interview Gerry Nixon, Sponsorship Manager for Vodafone Ireland about the detail of the deal.

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