Weekend Country Living Draws Crowds and Sponsors

One of the best attended sporting events of the Bank Holiday weekend will be the Tattersalls International Horse Trials outside Ratoath in County Meath.

A crowd of 35,000 and a TV audience drawn from 127 countries around the world will be in turn thrilled and entertained by 18 Olympians including the winners of Gold, Silver and Bronze medals across Beijing, London and Rio; the largest ever amount of 343 entries with overseas riders from nine countries and the Queen of England’s World Champion Granddaughter.

“Tattersalls continues to grow each year in numbers and prestige and is now well established as one of the most popular international three day events in the World,” said Roger Casey, Managing Director of Tattersalls Ireland.

“No other sporting event in Ireland this year will have as many Olympic Champions and medallists, World Champions and medallists and existing Olympians in the one venue at the same event.”

“Some of the greatest riders of our time will be competing like Olympic Champions Sir Mark Todd and Blyth Tait, William Fox-Pitt, Philip Dutton, Grand Slam winner Pippa Funnell, six time Olympian Mary King and Queen Elizabeth’s granddaughter the former World Champion Zara Tindall.”

“Along with Andrew Llloyd Webber’s daughter Bella many of our best Irish riders and Olympians include Jonty Evans, Camilla Spiers, Mark Kyle, Clare Abbott, Michael Ryan and Austin O’Connor are also taking part.”

It is important in the summer months to tie in elements that will attract families and that is covered by a country fair specifically tailored to children with free admission for Under 12’s.

Today is the day for a major charity lunch in aid of Crumlin Children’s Hospital Cancer Research and St John Ward.

The overall event is supported by Failte Ireland this year using Ireland’s Ancient East as the main brand. Other sponsors to see the benefit of reaching an affluent country tinged audience include Stena Line with the Kids Zone, Land Rover and Kubota tractors. Jaguar sponsor the Members area while Mitsubishi have attached their name to the Picnic Square.

The event team have invested this year in a new online presence which will help to push the numbers attending higher than ever before.

Join us at the studios of RTÉ on June 14th for a morning of learning about how brands, sport and media are developing new partnerships in an era dominated by sports and brand led content.

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