The BT Sport Industry Awards is one of the biggest nights of the year in the world where Sport and Business cross over and it was humbling to see three organisations who have chosen to be members of our Sport for Business community take three of the major prizes.
Paddy Power won the UK Campaign of the Year for ‘Rainbow Russians’ aimed at supporting LGBT+ rights in Russia at the time of the FIFA World Cup.
The European Tour in Golf lifted the ultra competitive Award for Event of the Year with the Ryder Cup in Paris.
Beko who launched their campaign with Leinster GAA that we featured only this week were also awarded the best individual or Team Partnership for their ‘Eat Like a Pro campaign with Barcelona. Shane Kelly of Beko spoke at our Sport for Business Sport for Social Good Conference in 2018 on exactly that campaign.
It is a huge recognition for all three brands and they received their awards last night in front of an audience of almost 3,000 in one of the glitziest presentations you could imagine.
Other winners on the night were Octagon for Agency of the Year; Adidas for Brand of the Year; England netball for Sports organisation of the Year; Matta for Young Agency of the Year; Visa for the International Campaign of the Year with their Ultimate FIFA World Cup FOMO campaign; Vanarama and Prostate Cancer UK in the Event or Competition Sponsorship category for rebranding the MANarama National League; the ICC Cricket World Cup for Data and Insight; Raheem Sterling for Integrity and Impact; The All England Lawn Tennis Club for Media Content; The FA for Communications and for Film Content around the World Cup; Samsung and Tough Mudder for Experiential Marketing; The England Cricket Board for Diversity and Inclusion as well as Fan and Community Engagement and The Ocean Race for Cutting Edge Technology and Social and Sustainable Development.
Well done to all who were shortlisted and to all who won, but especially our three brands.
Here’s a reminder of our own Irish Sport Industry Awards from earlier in the month.
Image Credit: Sport Industry Group