Women in Sport 2017 – Carol McMahon

Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.

This is not about Women’s sport, it is about the influence that women are wielding across all sport.  We will identify leaders on and off the field of play.  They will include those who are role models in terms of their abilities on and off the field of play.  They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.


Carol McMahon

Carol McMahon has been a key player in Irish sponsorship over more than two decades.  For the past ten years she has been Head of Business Marketing and Sponsorship at Ulster Bank and the new one year deal that parent company Nat West signed to put the company name on the 6 Nations again come February put an unexpected workload back on her desk.

Having previously managed Eircom’s sponsorship portfolio in sport and enteratainment McMahon switched to the banking sector in 2007 and has been to the fore since then.

Ulster Bank’s community partnership and naming rights sponsorship of the Ulster Bank League meant that a continued presence in the business friendly environment of Irish rugby was going to be maintained this year anyway but the news of an extension to the 6 Nations deal meant it would be even more so.

McMahon was to the fore in tieing broadcast sponsorship rights with RTÉ into the overall package and it is likely that the lessons learned from those negotiations are now being applied across the TV landscape at TV3 who have taken on the rights.

RTÉ will still be covering the closing stages of the Ulster Bank League however and there will be plenty of active engagement across rugby over the next six months.

See the others in our list of the most Influential Women in Irish Sport including  Deirdre AsheSian GrayRoisin GlynnMichelle TannerGemma BellTracey KennedyKatie TaylorJoy NevilleNiamh O’DonoghueJoan O’FlynnLindsay PeatAnnalise MurphyDee ForbesEmma ByrneFiona CoghlanDr Una MayAnne O’LearyCora Staunton, Sarah Keane and Jessica Harrington.

In 2018 Sport for Business will host 20 events linking sport and business in ways that make a difference to how we all do such a great job, as well as producing our Daily News Digest covering the commercial world of Irish sport.

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