Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.
This is not about Women’s sport, it is about the influence that women are wielding across all sport. We will identify leaders on and off the field of play. They will include those who are role models in terms of their abilities on and off the field of play. They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.
Carol McMahon has been a key player in Irish sponsorship over more than two decades. For the past ten years she has been Head of Business Marketing and Sponsorship at Ulster Bank and the new one year deal that parent company Nat West signed to put the company name on the 6 Nations again come February put an unexpected workload back on her desk.
Having previously managed Eircom’s sponsorship portfolio in sport and enteratainment McMahon switched to the banking sector in 2007 and has been to the fore since then.
Ulster Bank’s community partnership and naming rights sponsorship of the Ulster Bank League meant that a continued presence in the business friendly environment of Irish rugby was going to be maintained this year anyway but the news of an extension to the 6 Nations deal meant it would be even more so.
McMahon was to the fore in tieing broadcast sponsorship rights with RTÉ into the overall package and it is likely that the lessons learned from those negotiations are now being applied across the TV landscape at TV3 who have taken on the rights.
RTÉ will still be covering the closing stages of the Ulster Bank League however and there will be plenty of active engagement across rugby over the next six months.
Mary Davis, Special Olympics
Sonia O’Sullivan, Olympian
Sinead Galvin, Galvin Sports Management
Louise Kidd, AIG Insurance
Ellen Keane, Paralympian
Siobhan Earley, Gaelic Players Association
Maeve Buckley, Line Up Sports
Suzanne Eade, Horse Racing Ireland
Sinead Heraty, Irish Ladies Golf Union
Sinead Kissane, Journalist at TV3
Irene Gowing and Sorcha Fennell Sheehan, Bord Gais Energy
Jo Donnellan, Sponsorship Manager at Heineken
Elaine Carey, Chief Commercial Officer Three Ireland
Sarah O’Connor, Head of Sport at Wilson Hartnell
Georgina Drumm, President at Athletics Ireland
Sue Ronan, Head of Women’s Football at FAI
Fiona Hampton, Head of Sales and Marketing at Ulster Rugby
Karen Campion, Head of Business Partnerships at FAI
Miriam Malone, CEO at Paralympics Ireland
Cliona Foley, Journalist
Cliona O’Leary, Head of TV Sport at RTÉ
Edel McCarthy, Sponsorship Manager Electric Ireland
Lisa Browne, Head of Marketing Electric Ireland
Sarah O’Shea, Honorary General Secretary at Olympic Council of Ireland
Helen O’Rourke, CEO at Ladies Gaelic Football Association
Kelli O’Keefe, Teneo PSG
Jennifer Gleeson, Sponsorship Manager at Diageo
Mary O’Connor, CEO Federation of Irish Sport
Carol McMahon, Ulster Bank
Deirdre Ashe, Liberty Insurance
Sian Gray, Head of Marketing at Lidl
Roisin Glynn, Social media Manager at AIB
Michelle Tanner, Head of Sport at Trinity College
Gemma Bell, Sponsorship Manager at Bank of Ireland
Tracey Kennedy, Chair Cork County GAA Board
Katie Taylor, World Champion Boxer
Joy Neville, Referee
Niamh O’Donoghue, FAI Board Member
Joan O’Flynn, CEO Camogie Association
Lindsay Peat, Rugby Player
Annalise Murphy, Olympian Sailor
Dee Forbes, Director General at RTÉ
Emma Byrne, Footballer
Fiona Coghlan, Grand Slam Rugby Winning Captain
Dr Una May, Head of Participation at Sport Ireland
Anne O’Leary, CEO of Vodafone
Cora Staunton, Ladies Gaelic Footballer
Sarah Keane, President Olympic Council of Ireland
Jessica Harrington, racehorse trainer and Irish Times Sportswoman of 2017