Women in Sport 2017 – Deirdre Ashe

Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.

This is not about Women’s sport, it is about the influence that women are wielding across all sport.  We will identify leaders on and off the field of play.  They will include those who are role models in terms of their abilities on and off the field of play.  They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.


Deirdre Ashe

The driving force behind Liberty Insurance’s continued sponsorship of the All Ireland Camogie Championships is Deirdre Ashe, Director of Personal Lines at the insurance giant.

A graduate of NUI Galway Ashe has an impressive track record in Marketing at VHI on her return from a spell in New Zealand, at Aviva and with agency Ogilvy and Mather.

She is also a Director of Bus Eireann, a nice link to the amount of travel around Ireland she has done since joining Liberty in 2016, not least in support of the All Ireland Camogie Championships through the summer.

Liberty’s five-year partnership with the sport has outlasted a similar deal with the Hurling Championship in part because of the deeper engagement you can get through being a sole sponsor at the highest level but also through a deep-rooted commitment to supporting Women’s sport.

Ashe picked up where previous internal champion Annette Ní Dhathlaoí left off having guided the partnership through its inception and early years.

Ashe is overseas with the Camogie All-Stars at the moment introducing the sport to the people of Spain and to the global business family of Liberty.

See the others in our list of the most Influential Women in Irish Sport including  Sian GrayRoisin GlynnMichelle TannerGemma BellTracey KennedyKatie TaylorJoy NevilleNiamh O’DonoghueJoan O’FlynnLindsay PeatAnnalise MurphyDee ForbesEmma ByrneFiona CoghlanDr Una MayAnne O’LearyCora Staunton, Sarah Keane and Jessica Harrington.

In 2018 Sport for Business will host 20 events linking sport and business in ways that make a difference to how we all do such a great job, as well as producing our Daily News Digest covering the commercial world of Irish sport.

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