Women in Sport 2017 – Deirdre Ashe

Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.

This is not about Women’s sport, it is about the influence that women are wielding across all sport.  We will identify leaders on and off the field of play.  They will include those who are role models in terms of their abilities on and off the field of play.  They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.


Deirdre Ashe

The driving force behind Liberty Insurance’s continued sponsorship of the All Ireland Camogie Championships is Deirdre Ashe, Director of Personal Lines at the insurance giant.

A graduate of NUI Galway Ashe has an impressive track record in Marketing at VHI on her return from a spell in New Zealand, at Aviva and with agency Ogilvy and Mather.

She is also a Director of Bus Eireann, a nice link to the amount of travel around Ireland she has done since joining Liberty in 2016, not least in support of the All Ireland Camogie Championships through the summer.

Liberty’s five-year partnership with the sport has outlasted a similar deal with the Hurling Championship in part because of the deeper engagement you can get through being a sole sponsor at the highest level but also through a deep-rooted commitment to supporting Women’s sport.

Ashe picked up where previous internal champion Annette Ní Dhathlaoí left off having guided the partnership through its inception and early years.

Ashe is overseas with the Camogie All-Stars at the moment introducing the sport to the people of Spain and to the global business family of Liberty.

Mary Davis, Special Olympics

Sonia O’Sullivan, Olympian

Sinead Galvin, Galvin Sports Management

Evanne Ní Chuillin, Joanne Cantwell and Jacqui Hurley, RTÉ

Louise Kidd, AIG Insurance

Ellen Keane, Paralympian

Siobhan Earley, Gaelic Players Association

Maeve Buckley, Line Up Sports

Suzanne Eade, Horse Racing Ireland

Sinead Heraty, Irish Ladies Golf Union

Sinead Kissane, Journalist at TV3

Irene Gowing and Sorcha Fennell Sheehan, Bord Gais Energy

Jo Donnellan, Sponsorship Manager at Heineken

Elaine Carey, Chief Commercial Officer Three Ireland

Sarah O’Connor, Head of Sport at Wilson Hartnell

Georgina Drumm, President at Athletics Ireland

Sue Ronan, Head of Women’s Football at FAI

Fiona Hampton, Head of Sales and Marketing at Ulster Rugby

Karen Campion, Head of Business Partnerships at FAI

Miriam Malone, CEO at Paralympics Ireland

Cliona Foley, Journalist

Cliona O’Leary, Head of TV Sport at RTÉ

Edel McCarthy, Sponsorship Manager Electric Ireland

Lisa Browne, Head of Marketing Electric Ireland

Sarah O’Shea, Honorary General Secretary at Olympic Council of Ireland

Helen O’Rourke, CEO at Ladies Gaelic Football Association

Kelli O’Keefe, Teneo PSG

Jennifer Gleeson, Sponsorship Manager at Diageo

Mary O’Connor, CEO Federation of Irish Sport

Carol McMahon, Ulster Bank

Deirdre Ashe, Liberty Insurance

Sian Gray, Head of Marketing at Lidl

Roisin Glynn, Social media Manager at AIB

Michelle Tanner, Head of Sport at Trinity College

Gemma Bell, Sponsorship Manager at Bank of Ireland

Tracey Kennedy, Chair Cork County GAA Board

Katie Taylor, World Champion Boxer

Joy Neville, Referee

Niamh O’Donoghue, FAI Board Member

Joan O’Flynn, CEO Camogie Association

Lindsay Peat, Rugby Player

Annalise Murphy, Olympian Sailor

Dee Forbes, Director General at RTÉ

Emma Byrne, Footballer 

Fiona Coghlan, Grand Slam Rugby Winning Captain

Dr Una May, Head of Participation at Sport Ireland

Anne O’Leary, CEO of Vodafone

Cora Staunton, Ladies Gaelic Footballer

Sarah Keane, President Olympic Council of Ireland

Jessica Harrington, racehorse trainer and Irish Times Sportswoman of 2017

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