Women in Sport 2017 – Gemma Bell

Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.

This is not about Women’s sport, it is about the influence that women are wielding across all sport.  We will identify leaders on and off the field of play.  They will include those who are role models in terms of their abilities on and off the field of play.  They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.


Gemma Bell

Gemma Bell switched this year from the role of Sponsorship Manager at Diageo to that of Marketing Manager, Sponsorships at Bank of Ireland.

She now controls one of the strongest and most diverse portfolios of sporting sponsorships in the country.  Leinster, Munster and Ulster Rugby are all long-term deals that are continually being refreshed in terms of reach and activation.

The Bank is also a partner of the GAA, the FAI, the Dubai Duty Free Irish Open Golf, Trinity College Dublin, Kilmacud Crokes and St Vincents GAA Clubs and many more.

Bell is a graduate of the University of Ulster and started her career at Coca-Cola before joining Belfast PR consultancy Smarts Communicate in 2007, and moving to Diageo in 2012

Bell’s achievements have attracted a personal letter of thanks from UK Prime Minister David Cameron for work on the G8 Summit, recognition as CIPR’s ‘Outstanding Young Communicator of the Year’ in 2014 and she made her debut as one of the ‘Most Influential Women in Irish Sport’ in 2016.

The move to Bank of Ireland cements her reputation and is an exciting one at a time when the battle for hearts and minds among our leading banks is leading to some really imaginative activation campaigns.

See the others in our list of the most Influential Women in Irish Sport including  Tracey KennedyKatie TaylorJoy NevilleNiamh O’DonoghueJoan O’FlynnLindsay PeatAnnalise MurphyDee ForbesEmma ByrneFiona CoghlanDr Una MayAnne O’LearyCora Staunton, Sarah Keane and Jessica Harrington.

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