Women in Sport 2017 – Irene Gowing and Sorcha Fennell Sheehan

Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.

This is not about Women’s sport, it is about the influence that women are wielding across all sport.  We will identify leaders on and off the field of play.  They will include those who are role models in terms of their abilities on and off the field of play.  They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.


Irene Gowing and Sorcha Fennell Sheehan

Irene Gowing is Communications Manager and Sorcha Fennell Sheehan the Sponsorship Programme Manager at Bord Gais Energy.

Between them, they have overseen the transformation of Bord Gais Energy as a secondary sponsor in the GAA through the U21 Hurling Championship into being one of the six headline partners through the Senior All Ireland Series.

They scored well within sport though by not just simply transferring their energy towards the bigger tournament but by retaining the U21 Championship this year and building the two into a stronger force together.

Hurling to the Core was the theme chosen to represent the first year involvement with the Senior All Ireland and they dipped back into their own history to have players that had graduated from U21 to be the brand ambassadors.  Joe Canning was an inspired choice given the year that Galway had and it was a great start.

Gowing has stepped up in the company to oversee all of the brand building activity and Fennell Sheehan has taken on the activation of the partnership through match day engagement and an important link into the company’s rewards programme.

Mary Davis, Special Olympics

Sonia O’Sullivan, Olympian

Sinead Galvin, Galvin Sports Management

Evanne Ní Chuillin, Joanne Cantwell and Jacqui Hurley, RTÉ

Louise Kidd, AIG Insurance

Ellen Keane, Paralympian

Siobhan Earley, Gaelic Players Association

Maeve Buckley, Line Up Sports

Suzanne Eade, Horse Racing Ireland

Sinead Heraty, Irish Ladies Golf Union

Sinead Kissane, Journalist at TV3

Irene Gowing and Sorcha Fennell Sheehan, Bord Gais Energy

Jo Donnellan, Sponsorship Manager at Heineken

Elaine Carey, Chief Commercial Officer Three Ireland

Sarah O’Connor, Head of Sport at Wilson Hartnell

Georgina Drumm, President at Athletics Ireland

Sue Ronan, Head of Women’s Football at FAI

Fiona Hampton, Head of Sales and Marketing at Ulster Rugby

Karen Campion, Head of Business Partnerships at FAI

Miriam Malone, CEO at Paralympics Ireland

Cliona Foley, Journalist

Cliona O’Leary, Head of TV Sport at RTÉ

Edel McCarthy, Sponsorship Manager Electric Ireland

Lisa Browne, Head of Marketing Electric Ireland

Sarah O’Shea, Honorary General Secretary at Olympic Council of Ireland

Helen O’Rourke, CEO at Ladies Gaelic Football Association

Kelli O’Keefe, Teneo PSG

Jennifer Gleeson, Sponsorship Manager at Diageo

Mary O’Connor, CEO Federation of Irish Sport

Carol McMahon, Ulster Bank

Deirdre Ashe, Liberty Insurance

Sian Gray, Head of Marketing at Lidl

Roisin Glynn, Social media Manager at AIB

Michelle Tanner, Head of Sport at Trinity College

Gemma Bell, Sponsorship Manager at Bank of Ireland

Tracey Kennedy, Chair Cork County GAA Board

Katie Taylor, World Champion Boxer

Joy Neville, Referee

Niamh O’Donoghue, FAI Board Member

Joan O’Flynn, CEO Camogie Association

Lindsay Peat, Rugby Player

Annalise Murphy, Olympian Sailor

Dee Forbes, Director General at RTÉ

Emma Byrne, Footballer 

Fiona Coghlan, Grand Slam Rugby Winning Captain

Dr Una May, Head of Participation at Sport Ireland

Anne O’Leary, CEO of Vodafone

Cora Staunton, Ladies Gaelic Footballer

Sarah Keane, President Olympic Council of Ireland

Jessica Harrington, racehorse trainer and Irish Times Sportswoman of 2017

In 2018 Sport for Business will host 20 events linking sport and business in ways that make a difference to how we all do such a great job, as well as producing our Daily News Digest covering the commercial world of Irish sport.

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