Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.
This is not about Women’s sport, it is about the influence that women are wielding across all sport. We will identify leaders on and off the field of play. They will include those who are role models in terms of their abilities on and off the field of play. They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.
Irene Gowing and Sorcha Fennell Sheehan
Irene Gowing is Communications Manager and Sorcha Fennell Sheehan the Sponsorship Programme Manager at Bord Gais Energy.
Between them, they have overseen the transformation of Bord Gais Energy as a secondary sponsor in the GAA through the U21 Hurling Championship into being one of the six headline partners through the Senior All Ireland Series.
They scored well within sport though by not just simply transferring their energy towards the bigger tournament but by retaining the U21 Championship this year and building the two into a stronger force together.
Hurling to the Core was the theme chosen to represent the first year involvement with the Senior All Ireland and they dipped back into their own history to have players that had graduated from U21 to be the brand ambassadors. Joe Canning was an inspired choice given the year that Galway had and it was a great start.
Gowing has stepped up in the company to oversee all of the brand building activity and Fennell Sheehan has taken on the activation of the partnership through match day engagement and an important link into the company’s rewards programme.
Mary Davis, Special Olympics
Sonia O’Sullivan, Olympian
Sinead Galvin, Galvin Sports Management
Louise Kidd, AIG Insurance
Ellen Keane, Paralympian
Siobhan Earley, Gaelic Players Association
Maeve Buckley, Line Up Sports
Suzanne Eade, Horse Racing Ireland
Sinead Heraty, Irish Ladies Golf Union
Sinead Kissane, Journalist at TV3
Irene Gowing and Sorcha Fennell Sheehan, Bord Gais Energy
Jo Donnellan, Sponsorship Manager at Heineken
Elaine Carey, Chief Commercial Officer Three Ireland
Sarah O’Connor, Head of Sport at Wilson Hartnell
Georgina Drumm, President at Athletics Ireland
Sue Ronan, Head of Women’s Football at FAI
Fiona Hampton, Head of Sales and Marketing at Ulster Rugby
Karen Campion, Head of Business Partnerships at FAI
Miriam Malone, CEO at Paralympics Ireland
Cliona Foley, Journalist
Cliona O’Leary, Head of TV Sport at RTÉ
Edel McCarthy, Sponsorship Manager Electric Ireland
Lisa Browne, Head of Marketing Electric Ireland
Sarah O’Shea, Honorary General Secretary at Olympic Council of Ireland
Helen O’Rourke, CEO at Ladies Gaelic Football Association
Kelli O’Keefe, Teneo PSG
Jennifer Gleeson, Sponsorship Manager at Diageo
Mary O’Connor, CEO Federation of Irish Sport
Carol McMahon, Ulster Bank
Deirdre Ashe, Liberty Insurance
Sian Gray, Head of Marketing at Lidl
Roisin Glynn, Social media Manager at AIB
Michelle Tanner, Head of Sport at Trinity College
Gemma Bell, Sponsorship Manager at Bank of Ireland
Tracey Kennedy, Chair Cork County GAA Board
Katie Taylor, World Champion Boxer
Joy Neville, Referee
Niamh O’Donoghue, FAI Board Member
Joan O’Flynn, CEO Camogie Association
Lindsay Peat, Rugby Player
Annalise Murphy, Olympian Sailor
Dee Forbes, Director General at RTÉ
Emma Byrne, Footballer
Fiona Coghlan, Grand Slam Rugby Winning Captain
Dr Una May, Head of Participation at Sport Ireland
Anne O’Leary, CEO of Vodafone
Cora Staunton, Ladies Gaelic Footballer
Sarah Keane, President Olympic Council of Ireland
Jessica Harrington, racehorse trainer and Irish Times Sportswoman of 2017
In 2018 Sport for Business will host 20 events linking sport and business in ways that make a difference to how we all do such a great job, as well as producing our Daily News Digest covering the commercial world of Irish sport.