Women in Sport 2017 – Lisa Browne and Edel McCarthy

Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.

This is not about Women’s sport, it is about the influence that women are wielding across all sport.  We will identify leaders on and off the field of play.  They will include those who are role models in terms of their abilities on and off the field of play.  They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.


Lisa Browne and Edel McCarthy

Lisa Browne and Edel McCarthy are the team behind some of Ireland’s biggest sporting sponsorships.

Browne as Head of Marketing and McCarthy as Group Sponsorship and Activation Manager are responsible for deciding on which assets to pursue and how to make them most effective for the brand.

Speaking at the Sport for Business Partners Event in 2017 McCarthy spoke intelligently about how energy is a service that is only noticed when it’s not there and the challenges this presents to make sure they are front and centre of mind when alternative suppliers come calling for our attention.

Electric Ireland have covered all the bases from a sporting perspective with sponsorship of the All Ireland Minor Championships in Hurling and Football, the Home Internationals for the Irish U20 Rugby team as part of the Nat West Six Nations and as main partners of the UEFA Euro U19 Women’s Championships held in Northern Ireland over the summer.

They have spread the net wider as well with title sponsorship of Team Ireland at each of the last two Olympic Games in London and Rio.

The advertising and content that Electric Ireland use in support of their sponsorship programme is always memorable, ranging from the clingfilm dinner of the Minor footballers to the electric blue branding and championing of athletes at the Olympics.

Picking the right properties and making the brand fit seamlessly into their presentation is down to Browne and Mccarthy as well as the strong team they have assembled.

 

Mary Davis, Special Olympics

Sonia O’Sullivan, Olympian

Sinead Galvin, Galvin Sports Management

Evanne Ní Chuillin, Joanne Cantwell and Jacqui Hurley, RTÉ

Louise Kidd, AIG Insurance

Ellen Keane, Paralympian

Siobhan Earley, Gaelic Players Association

Maeve Buckley, Line Up Sports

Suzanne Eade, Horse Racing Ireland

Sinead Heraty, Irish Ladies Golf Union

Sinead Kissane, Journalist at TV3

Irene Gowing and Sorcha Fennell Sheehan, Bord Gais Energy

Jo Donnellan, Sponsorship Manager at Heineken

Elaine Carey, Chief Commercial Officer Three Ireland

Sarah O’Connor, Head of Sport at Wilson Hartnell

Georgina Drumm, President at Athletics Ireland

Sue Ronan, Head of Women’s Football at FAI

Fiona Hampton, Head of Sales and Marketing at Ulster Rugby

Karen Campion, Head of Business Partnerships at FAI

Miriam Malone, CEO at Paralympics Ireland

Cliona Foley, Journalist

Cliona O’Leary, Head of TV Sport at RTÉ

Edel McCarthy, Sponsorship Manager Electric Ireland

Lisa Browne, Head of Marketing Electric Ireland

Sarah O’Shea, Honorary General Secretary at Olympic Council of Ireland

Helen O’Rourke, CEO at Ladies Gaelic Football Association

Kelli O’Keefe, Teneo PSG

Jennifer Gleeson, Sponsorship Manager at Diageo

Mary O’Connor, CEO Federation of Irish Sport

Carol McMahon, Ulster Bank

Deirdre Ashe, Liberty Insurance

Sian Gray, Head of Marketing at Lidl

Roisin Glynn, Social media Manager at AIB

Michelle Tanner, Head of Sport at Trinity College

Gemma Bell, Sponsorship Manager at Bank of Ireland

Tracey Kennedy, Chair Cork County GAA Board

Katie Taylor, World Champion Boxer

Joy Neville, Referee

Niamh O’Donoghue, FAI Board Member

Joan O’Flynn, CEO Camogie Association

Lindsay Peat, Rugby Player

Annalise Murphy, Olympian Sailor

Dee Forbes, Director General at RTÉ

Emma Byrne, Footballer 

Fiona Coghlan, Grand Slam Rugby Winning Captain

Dr Una May, Head of Participation at Sport Ireland

Anne O’Leary, CEO of Vodafone

Cora Staunton, Ladies Gaelic Footballer

Sarah Keane, President Olympic Council of Ireland

Jessica Harrington, racehorse trainer and Irish Times Sportswoman of 2017

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