Women in Sport 2017 – Roisin Glynn

Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.

This is not about Women’s sport, it is about the influence that women are wielding across all sport.  We will identify leaders on and off the field of play.  They will include those who are role models in terms of their abilities on and off the field of play.  They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.


Roisin Glynn

An increasing amount of how we see sport is through the prism of social media and the Head of Social media at AIB, Roisin Glynn, has been a powerful driver of the continued rise of the GAA across the many strands of this medium.

Through her personal interest and passion for Gaelic Games as a fan, as a sponsor and as someone who knows how to tell a story in an image, a gif or a piece of short-form video content she has been a key player in keeping the sport at the top of the charts when it comes to social.

Coming from a journalism background she started her commercial career with Davy after a spell with the Guardian in London and moved to AIB where she has steadily risen through the ranks to now occupy the lead role for social media across all sectors of the bank.

Speaking to Sport for Business last year Glynn said her role was about “working closely with a team of Content and Community managers who work with our brand team and agency teams daily to build innovative content across our GAA, consumer and business channels that allows us to be at the heart of our customer’s conversations.”

See the others in our list of the most Influential Women in Irish Sport including  Michelle TannerGemma BellTracey KennedyKatie TaylorJoy NevilleNiamh O’DonoghueJoan O’FlynnLindsay PeatAnnalise MurphyDee ForbesEmma ByrneFiona CoghlanDr Una MayAnne O’LearyCora Staunton, Sarah Keane and Jessica Harrington.

In 2018 Sport for Business will host 20 events linking sport and business in ways that make a difference to how we all do such a great job, as well as producing our Daily News Digest covering the commercial world of Irish sport.

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