Women in Sport 2017 – Sarah O’Connor

Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.

This is not about Women’s sport, it is about the influence that women are wielding across all sport.  We will identify leaders on and off the field of play.  They will include those who are role models in terms of their abilities on and off the field of play.  They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.


Sarah O’Connor

Sarah O’Connor is Head of Sport at Wilson Hartnell and one of the key advisers in some of Ireland’s biggest sponsorship properties.

These include AIB and O’Connor was part of the team that travelled to Chicago and the IEG Conference this year to champion the success and execution of The Toughest campaign.

Electric Ireland and its partnerships across GAA, Rugby, Football and the Olympics have also been a big part of her daily life in the two years since she left her role as the first CEO of the Federation of Irish Sport.

As a qualified solicitor, her career path has taken perhaps a different path to that which might have been imagined but the world of Irish sport and sponsorship has been richer for that.

Mary Davis, Special Olympics

Sonia O’Sullivan, Olympian

Sinead Galvin, Galvin Sports Management

Evanne Ní Chuillin, Joanne Cantwell and Jacqui Hurley, RTÉ

Louise Kidd, AIG Insurance

Ellen Keane, Paralympian

Siobhan Earley, Gaelic Players Association

Maeve Buckley, Line Up Sports

Suzanne Eade, Horse Racing Ireland

Sinead Heraty, Irish Ladies Golf Union

Sinead Kissane, Journalist at TV3

Irene Gowing and Sorcha Fennell Sheehan, Bord Gais Energy

Jo Donnellan, Sponsorship Manager at Heineken

Elaine Carey, Chief Commercial Officer Three Ireland

Sarah O’Connor, Head of Sport at Wilson Hartnell

Georgina Drumm, President at Athletics Ireland

Sue Ronan, Head of Women’s Football at FAI

Fiona Hampton, Head of Sales and Marketing at Ulster Rugby

Karen Campion, Head of Business Partnerships at FAI

Miriam Malone, CEO at Paralympics Ireland

Cliona Foley, Journalist

Cliona O’Leary, Head of TV Sport at RTÉ

Edel McCarthy, Sponsorship Manager Electric Ireland

Lisa Browne, Head of Marketing Electric Ireland

Sarah O’Shea, Honorary General Secretary at Olympic Council of Ireland

Helen O’Rourke, CEO at Ladies Gaelic Football Association

Kelli O’Keefe, Teneo PSG

Jennifer Gleeson, Sponsorship Manager at Diageo

Mary O’Connor, CEO Federation of Irish Sport

Carol McMahon, Ulster Bank

Deirdre Ashe, Liberty Insurance

Sian Gray, Head of Marketing at Lidl

Roisin Glynn, Social media Manager at AIB

Michelle Tanner, Head of Sport at Trinity College

Gemma Bell, Sponsorship Manager at Bank of Ireland

Tracey Kennedy, Chair Cork County GAA Board

Katie Taylor, World Champion Boxer

Joy Neville, Referee

Niamh O’Donoghue, FAI Board Member

Joan O’Flynn, CEO Camogie Association

Lindsay Peat, Rugby Player

Annalise Murphy, Olympian Sailor

Dee Forbes, Director General at RTÉ

Emma Byrne, Footballer 

Fiona Coghlan, Grand Slam Rugby Winning Captain

Dr Una May, Head of Participation at Sport Ireland

Anne O’Leary, CEO of Vodafone

Cora Staunton, Ladies Gaelic Footballer

Sarah Keane, President Olympic Council of Ireland

Jessica Harrington, racehorse trainer and Irish Times Sportswoman of 2017

In 2018 Sport for Business will host 20 events linking sport and business in ways that make a difference to how we all do such a great job, as well as producing our Daily News Digest covering the commercial world of Irish sport.

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