Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.
This is not about Women’s sport, it is about the influence that women are wielding across all sport. We will identify leaders on and off the field of play. They will include those who are role models in terms of their abilities on and off the field of play. They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.
Sian Gray came on board as Head of Marketing at Lidl in September 2016 and has overseen the advance of perhaps the most influential sponsorship in Women’s Sport through its second year.
She is no stranger to the sports world having served as Marketing Manager at Reebok in the early stages of her career, as well as at Vodafone, Nokia and Lloyds Pharmacy.
The first year of the Sponsorship drew praise and a flurry of awards at a national and international level and the second year has flown even higher.
Important research into the motivation of young girls playing sport has set an important benchmark and the continued high profile advertising on mainstream media and in-store has been recognised as a key driver in the record attendance of over 46,000 that attended this year’s TG4 All Ireland Final at Croke Park.
Gray will be speaking at the Sport for Business Women in Sport Conference on Thursday, November 30th and sharing a look back at where the brand has built in the first two years of its partnership as well as where it might be going in year three.
See the others in our list of the most Influential Women in Irish Sport including Roisin Glynn, Michelle Tanner, Gemma Bell, Tracey Kennedy, Katie Taylor, Joy Neville, Niamh O’Donoghue, Joan O’Flynn, Lindsay Peat, Annalise Murphy, Dee Forbes, Emma Byrne, Fiona Coghlan, Dr Una May, Anne O’Leary, Cora Staunton, Sarah Keane and Jessica Harrington.
In 2018 Sport for Business will host 20 events linking sport and business in ways that make a difference to how we all do such a great job, as well as producing our Daily News Digest covering the commercial world of Irish sport.