Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.
This is not about Women’s sport, it is about the influence that women are wielding across all sport. We will identify leaders on and off the field of play. They will include those who are role models in terms of their abilities on and off the field of play. They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.
Sian Gray came on board as Head of Marketing at Lidl in September 2016 and has overseen the advance of perhaps the most influential sponsorship in Women’s Sport through its second year.
She is no stranger to the sports world having served as Marketing Manager at Reebok in the early stages of her career, as well as at Vodafone, Nokia and Lloyds Pharmacy.
The first year of the Sponsorship drew praise and a flurry of awards at a national and international level and the second year has flown even higher.
Important research into the motivation of young girls playing sport has set an important benchmark and the continued high profile advertising on mainstream media and in-store has been recognised as a key driver in the record attendance of over 46,000 that attended this year’s TG4 All Ireland Final at Croke Park.
Gray will be speaking at the Sport for Business Women in Sport Conference on Thursday, November 30th and sharing a look back at where the brand has built in the first two years of its partnership as well as where it might be going in year three.
Mary Davis, Special Olympics
Sonia O’Sullivan, Olympian
Sinead Galvin, Galvin Sports Management
Louise Kidd, AIG Insurance
Ellen Keane, Paralympian
Siobhan Earley, Gaelic Players Association
Maeve Buckley, Line Up Sports
Suzanne Eade, Horse Racing Ireland
Sinead Heraty, Irish Ladies Golf Union
Sinead Kissane, Journalist at TV3
Irene Gowing and Sorcha Fennell Sheehan, Bord Gais Energy
Jo Donnellan, Sponsorship Manager at Heineken
Elaine Carey, Chief Commercial Officer Three Ireland
Sarah O’Connor, Head of Sport at Wilson Hartnell
Georgina Drumm, President at Athletics Ireland
Sue Ronan, Head of Women’s Football at FAI
Fiona Hampton, Head of Sales and Marketing at Ulster Rugby
Karen Campion, Head of Business Partnerships at FAI
Miriam Malone, CEO at Paralympics Ireland
Cliona Foley, Journalist
Cliona O’Leary, Head of TV Sport at RTÉ
Edel McCarthy, Sponsorship Manager Electric Ireland
Lisa Browne, Head of Marketing Electric Ireland
Sarah O’Shea, Honorary General Secretary at Olympic Council of Ireland
Helen O’Rourke, CEO at Ladies Gaelic Football Association
Kelli O’Keefe, Teneo PSG
Jennifer Gleeson, Sponsorship Manager at Diageo
Mary O’Connor, CEO Federation of Irish Sport
Carol McMahon, Ulster Bank
Deirdre Ashe, Liberty Insurance
Sian Gray, Head of Marketing at Lidl
Roisin Glynn, Social media Manager at AIB
Michelle Tanner, Head of Sport at Trinity College
Gemma Bell, Sponsorship Manager at Bank of Ireland
Tracey Kennedy, Chair Cork County GAA Board
Katie Taylor, World Champion Boxer
Joy Neville, Referee
Niamh O’Donoghue, FAI Board Member
Joan O’Flynn, CEO Camogie Association
Lindsay Peat, Rugby Player
Annalise Murphy, Olympian Sailor
Dee Forbes, Director General at RTÉ
Emma Byrne, Footballer
Fiona Coghlan, Grand Slam Rugby Winning Captain
Dr Una May, Head of Participation at Sport Ireland
Anne O’Leary, CEO of Vodafone
Cora Staunton, Ladies Gaelic Footballer
Sarah Keane, President Olympic Council of Ireland
Jessica Harrington, racehorse trainer and Irish Times Sportswoman of 2017