Aon came on board as the first sponsors of the Irish Women’s Rugby team in 2014. Since that time their place in the consciousness of Irish sports fans has risen like a shooting star and as the Women’s Rugby World Cup prepares to kick off on Irish soil it was fitting that the global brand should extend it’s partnership to include the tournament through World Rugby.
With the tournament having a ‘clean jersey’ approach we will not see the Aon brand across the irish shirt fronts as we have in Six Nations and Autumn Series Internationals but partnership with the tournament will enable branding at UCD and in Belfast and they also came on board as sponsors of eir Sports live coverage of al the action through the coming weeks.
“It is exciting to be part of the digital and social coverage as well as the broadcast around the tournament and that is helping to spread awareness of our support for the Women’s team and the tournament,” said Aon Director Ciara Jackson (pictured third from the left) speaking to Sport for Business.
“The engagement with this wonderful group of players has been a real winner for Aon.”
“They have been part of a series of seminars and workshops we have conducted this year and have proven truly inspirational in terms of what they have achieved and the potential they have as individuals and as a group.”
“We have had brilliant feedback from our own people and the clients who we work with as part of a team.”
“That sense of teamwork and how it fosters a culture where results can be achieved was a major reason for getting involved in the first place and the extension to the tournament has enabled us to play that out with Aon teams across the world.”
“We are fully committed to the positive outcomes that diversity delivers and partnering with such a great example of how women are competing at the highest level of world sport is something we are very proud of.”
The Women’s Rugby World Cup is a key part of expanding the sport for Women around the world and the timing of that statement could not be better with Women’s sport on the rise on many fronts.
UEFA in soccer has a major focus on promoting the Women’s game this season off the back of a successful European Championships and Aon may have a small part to play there as well.
As part of it’s global sponsorship portfolio Man United were in Dublin last week and spent time with the Women’s rugby team. A word from the sponsors that their sticking out as one of only two Premier league teams in England not to field a team in the Women’s National League might not go amiss.
For now though it is all about Rugby and Aon will be very much to the fore over the coming weeks and hopefully a lot longer in the future as the Women’s game goes from strength to strength in Ireland.