Bank of Ireland is inviting Irish Rugby Fans to vote for their ‘Moment of the Match’ after each Guinness Six Nations Game with the opportunity to win exclusive merchandise.
The competition is going to run on Instagram with the launch video shared by Irish Rugby in the past 24 hours and visible below.
Each of the winning Match Moments will then compete to become the Moment of the Tournament, driving engagement from the biggest Instagram account in Irish Sport
The campaign follows on from the Never Stop Competing theme, the TV ads for which are now being given heavyweight exposure again having first been seen during the Rugby World Cup.
The image above includes the father and daughter as well as some of the others that appear in the ad as well as a broad cross section representing every strand of the sport.
Tonight’s opening game against France is expected to draw close to or above the million viewers that tuned into the games from Paris during the World Cup last October.
We can only hope that the result will put a pep in the step of Irish fans heading into the Bank Holiday Weekend.
Bank of Ireland and the IRFU are among almost 300 organisations that are members of the Sport for Business community
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