Lionel Messi, Jason Sudeikis of Ted Lasso fame and Miami Dolphins legendary Quarterback Dan Marino have teamed up with Michelob Ultra for an impromptu game of pick-up football (well, soccer in this context) on the beach.

The “Superior Beach” spot will be the first alcoholic beverage advertiser in the game and Michelob ULTRA’s ninth consecutive Super Bowl appearance.

There may have been a bit of budget behind this.


The Aer Lingus College Football Classic is among almost 300 organisations that are members of the Sport for Business community



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