Bord Gáis Energy and the GAA have announced an extension of their partnership to at least the end of the 2025 season. The two have been together since the brand first came on board as sponsors of what was then the U21 Hurling Championship and they added the All Ireland Senior Hurling Championship as well as the Legends Tour of the Croke Park Museum in 2017.
The extension was announced at the launch of ‘It’s Anyone’s Game’, a new campaign that will see the brand use its sponsorship to celebrate and support the diversity and inclusivity that hurling brings to communities throughout the country.
It will see a development of the ‘State of Play’ Campaign that was introduced last year and follows on from the hugely engaging but also ‘of the moment’ GaaGaa Box which captured the attention when we were all in lockdown.
It’s Anyone’s Game forms part of Bord Gáis Energy’s ongoing commitment to using its high-profile sponsorship to champion hurling across the country, create positive discussion around inclusivity and demonstrate that hurling is a place for everyone.
‘State of Play’ saw the brand use its sponsorship platform to drive a conversation around inclusivity and champion allyship in team sports during Pride last year. Read about that campaign here.
The brand has once again teamed up with hurling legend Joe Canning, who was an ambassador as an U21 player back in 2009, and Limerick hurler Gearóid Hegarty. Other high-profile personalities taking part in the initiative include activist and sports journalist Joanne O’Riordan, former Leitrim hurler Zak Moradi and former Cork hurler Seán Óg Ó hAilpín.
As part of the campaign, Bord Gáis Energy is launching a new competition to uncover and spotlight personal stories from across the country celebrating inclusivity within the game.
Each week throughout the championship, listeners of Newstalk’s Off The Ball will be invited to share their ‘It’s Anyone’s Game’ story via WhatsApp.The competition will run from 24 April – 14 July with weekly prizes to include match tickets and signed jerseys and one overall prize of much coveted All-Ireland Final tickets.
To enter simply WhatsApp 086 786 9642 by text message or voice note and share your hurling story and why you believe hurling is anyone’s game.
Join us tomorrow when we will have an exclusive interview with Bord Gáis Energy Head of Brand, Sponsorship and Consumer PR Irene Gowing diving deeper behind the way the sponsorship has been and will be developed.
