The British & Irish Lions has announced initial details for the first-ever Lions Women’s Tour which will take place to new Zealand in September 2027.

The Howden British & Irish Lions Women’s Series will see the Lions Women’s team playing three Tests against the Black Ferns as well as a number of pre-Test fixtures.

Ireland Assistant Coach Niamh Briggs was in London for the announcement.

The British & Irish Lions will continue to collaborate with all key stakeholders, including its constituent Unions, World Rugby, and the various leagues to finalise full Tour details including the Tour schedule.

The inaugural Test match Series will take place in September 2027 during the women’s global competition window and will not overlap with the men’s Rugby World Cup 2027.

This announcement follows a feasibility study funded by Lions Founding Partner Royal London, which concluded that the optimum time for the Tour is 2027.

The feasibility study also investigated all key aspects of creating a Lions Women’s Tour with a consultation process exploring brand, commercial, financial, spectator, logistical, and scheduling considerations.

This was followed by a Tour host selection process with New Zealand emerging as the preferred Tour destination. Further details associated with the Tour are set to be announced in due course.

The British & Irish Lions is also pleased to unveil major commercial partnerships for the Lions Women’s Tour, in what is a significant endorsement for the Tour and Series, women’s rugby, and women’s sport generally.

The UK’s largest life, pensions, and investments mutual, Royal London is confirmed as Founding Partner of the Lions Women’s Team. It will also be the front of jersey sponsor for the official jersey, after funding the original feasibility study as longstanding supporters of the prospect of a Lions Women’s Tour.

The partnership will also see Royal London invest in player development in each of The British & Irish Lions constituent Unions through the delivery of a special elite players’ Pathways Funding grant.

The grants will support the elite women’s player and coach pathways in Scotland, Wales, Ireland, and England, to help Unions develop more players and coaches capable of being selected for the inaugural Lions Women’s Tour.

In addition, Royal London will also be investing in women’s and girls’ grassroots rugby across the UK and Ireland in the run-up to the Tour.

Leading global insurance group Howden meanwhile has been confirmed as the Series Title Partner of the inaugural Lions Women’s Tour which will be named the Howden British & Irish Lions Women’s Series.

Howden’s support for the Lion’s Women’s Tour is part of its overall partnership with The British & Irish Lions which also sees them support the Lions at a community level via the Lions Origin Clubs, as well as being the official front of jersey sponsor for the upcoming 2025 Lions Men’s Tour to Australia.

“Supporting the growth of the women’s game is a key strategic priority for The British & Irish Lions as it is for each of our Unions,” said Ben Calveley, CEO, British & Irish Lions.

“Significant effort has gone into exploring the concept of a Lions Women’s Tour and great credit needs to go to the members of our steering committee, our board, and our staff. In particular, I want to recognise the collaboration of our four Unions and thank them for their continued support and the level of commitment they have shown throughout this journey. I would also like to thank World Rugby for the reforms to regulation 9 which makes this Tour possible in 2027. We are also very grateful to all the clubs as well as wider stakeholders who have all been very supportive and accommodating during this process. We look forward to collaborating further with all stakeholders over the coming months to finalise plans for this historic Tour.” 

“It is also significant that we are announcing two major commercial partnerships for the Lions Women’s Tour today which is recognition of the huge potential of the Tour, the desire for large brands and organisations to be associated with it, as well as the growth of women’s rugby. Royal London has been an outstanding partner to The British & Irish Lions and a consistent advocate both for this Tour and for the women’s game. Their aim is to make a positive impact on women’s rugby and continue its growth and success story and we are honoured to have them on board.”

“We are thrilled to confirm Howden as the Series Title Partner for the Tour to New Zealand. They have demonstrated a real appetite and desire to support the women’s game and get behind this Tour and we look forward to working closely with them in the years ahead.” 

“Playing three Test matches against the current world champions, the Black Ferns in New Zealand in front of thousands of fans represents the ultimate challenge and makes for a fantastic sporting spectacle. We look forward to working with all our stakeholders including New Zealand Rugby to finalise an exciting inaugural Tour.”

“When we became the first ever Principal Partner of the Lions Women and funded the feasibility report over two years ago, we aimed to play our part in levelling the playing field for women’s rugby and to help break down barriers,” said Susie Logan, Chief Marketing Officer of Royal London.

“So, we are extremely proud to be part of the team that will deliver the first-ever Lions Women’s Tour, and excited to commit to being the Tour’s Founding Partner. The partnership allows us to continue to champion and support women’s rugby from the grassroots up, and to make a difference for this and future generations.”

 

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