Each month we publish an in-depth look at the activities of Irish sporting organisations on the three main social media channels of Twitter, Facebook and Instagram.
The report is prepared by the expert team at Olytico and measures the output and the engagement of 30 organisations with their fans.
In October 2020 the number of engagements on Instagram alone rose by one million from the previous month to 3.2 million.
What better time then, to sit with Stephen O’Leary and Ross Broomfield to deep dive into why that was and how can we get ready to get even better with our social media engagement.
Sport for Business Partners