Dublin stars Con O’Callaghan, Cian O’Callaghan, Sinéad Wylde and AislinG Maher were at Cuala GAA club in Dalkey yesterday to help launch this year’s AIG Dublin GAA jersey swap in support of the Support4Drummo campaign.

Seán Drummond was a star underage player who had gone on to play a leading role in the Cuala senior team. In 2019 after finishing his college exams he travelled to London but while there he suffered life-changing injuries in an accident.

The club rallied around and a group of a dozen friends took it on to visit him in London every weekend and to raise funds for his long term care and support. When Covid struck it became even harder but after making progress in his care Sean returned home to his family home earlier this year following a stay in the wonderful care of the staff at the National Rehabilitation Centre in Dún Laoghaire.

There have been biscuit challenges and walks, concerts and auctions as well as a host of other fundraisers organised by clubmate and former Dublin player Conor Mullaly among others and this raised enough to adapt the home for Sean’s needs but more is always needed.

Now AIG will give over their jersey sponsorship of Dublin’s four senior teams, men’s and women’s football, camogie and hurling, for a round of matches this month.

The Support4Drummo logo will replace AIG on the front of Dublin jerseys in Dublin v Galway in hurling next weekend, Dublin v Tipperary in camogie on May 28th and the Leinster football final doubleheader at Croke Park on May 28, Dublin v Kildare in the Men’s Championship and Dublin v Meath in the Women’s.

They could hardly be a higher profile with three of the games scheduled for national TV coverage. Speaking to Sport for Business yesterday Con O’Callaghan admitted it would be an emotional moment.

“I’ve been playing in Cuala since I was four years old and played on teams alongside Drummo. What his friends, family and the wider club have done has been remarkable and this will bring the cause to a wider audience than we could have imagined.”

“It is always special to play in the blue of Dublin but having the red of Cuala and the Support4Drummo logo on the shirt in Croke Park will make it even more so.”

“We are all so proud of what Seán has achieved over the last three years,” added his Father Tommy, “but there is still a long road ahead for him to reach his full potential.”

“Sean requires a range of cognitive, physical and speech therapies to help him live his best life. With this in mind, we remain grateful for any further support and we are delighted that AIG have made this generous gesture to put Support4Drummo on the front of Dublin jerseys.”

The Sean Drummond Trust will use all donations raised to help Sean regain as much independence and self-determination as possible.

To make a donation please visit: https://www.gofundme.com/f/support4drummo

Cuala has had almost 20 players on Senior and Minor Dublin squads so far this year and the club has gone from strength to strength since becoming the first from Dublin to win the AIB Club Hurling Championship in back to back years in 2017 and 2018.

In recent years the Dublin Jersey has been donated by AIG to support the 20X20 campaign and Aoibheann’s Pink Tie.

“AIG is proud to be able to lend our support to such a worthy cause as Support4Drummo,” said General Manager Ireland, Aidan Connaughton.

“Seán has shown tremendous resilience so far in his recovery and the ongoing fundraising efforts will ensure that he continues on that road to recovery. We are really looking forward to seeing the Support4Drummo logo on Dublin jerseys this month and helping drive awareness and much-needed fundraising for the campaign.”

“AIG is deeply rooted in the communities where our customers and colleagues live and our involvement with Support4Drummo reflects our continued commitment to those communities.”


Sport for Business Perspective:

Being a club member at Cuala I have seen at first-hand the way in which the club has rallied around Sean, Tommy, Jenny and all the family. His friends have been selfless at a time of their lives when such serious matters of rehab and long term care should be far from their minds. This is a special cause for a special family and one of our favourite and most personal stories to cover this year. Please give a little, it will make a huge difference. 




Sport for Business Partners