Sportswear supplier Masita has confirmed a three-year extension to its sponsorship of the GAA All-Ireland Post Primary Schools competitions.

The Meath based company has sponsored the competitions since 2012, having become a licensee of the GAA three years prior to that.

“Masita and the GAA have a long relationship working together to help the development of our schools nationwide and thanks to their sponsorship of our Post-Primary schools’ competitions, Masita have a great relationship with a large number of schools across the country too,” said GAA President Larry McCarthy welcoming the news.

“I laud Masita’s support of what are very important competitions for the Association. Many players come through the post-primary ranks before going on to represent both club and county at adult level.”

“As an Irish family-run business, everyone at Masita Ireland is delighted to extend our relationship with the GAA through the sponsorship of the GAA All Ireland Post-Primary Schools Competitions,” added Des and Caitriona Smith of Masita.

“Having been involved with schools for a number of years as a supplier of team wear, we know the commitment and passion that pupils, teachers, mentors and parents have for these great competitions.”

“We hope this continued partnership will help to extend and develop further relationships with more post-primary schools around Ireland and we would like to wish the very best of luck to all schools in the All-Ireland competitions.”

This will be a special year for the competitions with the Croke Cup and the Hogan Cup, the two main competitions for schools, taking place at Croke Park on St Patrick’s Day.

St Kieran’s Kilkenny has won the Croke Cup on 23 occasions including the last time it was completed in 2019. They lost to Coláiste Eoin of Stillorgan in 2020 but the tournament was lost to Covid.

St Jarlath’s College in Tuam is the most successful team in football’s Hogan Cup with 12 wins. The last team to win, again in 2019, was St Michael’s College in Enniskillen.

Sport for Business Perspective

The loss of the tournaments through Covid was a bitter pill for the schools who had gone so far in 2020 but their revivalm is another sign that things are getting back to the way they were.