Kellie Harrington packs a heck of a punch but who knew she could be as strong as this.
As part of its sponsorship of Team Ireland, FBD Insurance has launched a new campaign celebrating Irish sporting heroes at the pinnacle of their Olympic journeys ahead of the Tokyo 2020 Summer Olympic Games.
FBD’s new campaign heroes a number of Ireland’s current and aspiring Olympians, Harrington stars alongside FBD Brand Ambassadors and Olympic medal-winning rowers Paul and Gary O’Donovan in the visually compelling film.
Irish hockey player and World Cup Silver Medallist Chloe Watkins, Badminton Player Nhat Nyugen as well as a host of Irish sportspeople across Modern Pentathlon, Cycling, Swimming, Athletics and Gymnastics also star.
FBD Insurance came on board as a principal partner to Team Ireland in September 2018. As part of its sponsorship, FBD is supporting 10 of Team Ireland’s Olympic hopefuls to enable them to focus on personal bests and breakthrough performances at the upcoming Summer Olympic Games in Tokyo.
FBD’s campaign will include a Television Ad, supported by digital, social, and in-branch activation as well as outdoor media advertising.
Filmed and produced in Ireland, and directed by Richard Chaney of Piranha Bar in association with creative agency The Public House, the ad features an accompanying track, “Always”, by award-winning singer songwriter Gavin James.
“Our new campaign is released today in support of our sponsorship of Team Ireland and its athletes at what is a critical yet exciting time in each of their sporting careers,” said Aileen Donoghue, Head of Brand at FBD.
“It is a privilege for us in this Olympic year to be supporting Team Ireland as they look to qualify and perform at the upcoming Summer Olympic Games in Tokyo.”
“We were excited about FBD’s mission to hero our amazing Team Ireland athletes and wanted to help bring this to life through beautiful visuals, showing what real support looks like,” added Colin Hart of Public House.
“We set out to showcase heroic Irish athletes as the giants that they are within their respective disciplines and communities at large. Most importantly we want the public to feel pride as a nation for the people representing us within Team Ireland.”
“We are very fortunate to have FBD’s support as our primary sponsor to help Team Ireland’s athletes on their road to Tokyo,” concluded Olympic Federation of ireland CEO Peter Sherrard.
“The Olympic Games represents the pinnacle of our athletes’ careers. It is fitting that a homegrown brand like FBD is backing the athletes on this journey as they prepare to compete at the Olympic Games.”