The Sport for Business Irish Sport on Social Media Conference will take place on the morning of Friday, November 24th at the Axis Theatre in Ballymun, Dublin.

It will be an opportunity to learn from the best in the business, share great campaigns and network with your peers in the Sport for Business community.

We are delighted to be joined for a special one-to-one interview by Michael Corcoran who for the past eight years has been the creative force behind the social media brilliance of first Paddy Power Betfair and then Ryanair.

He has driven billions of engagements and will be a voice you do not want to miss as he lets us in on some of the tips and tricks that created world-class social media.

We will explore the data and the insights from the 2023 Irish Sport on Social Media Monthly Reports with the report authors Olytico, pointing the way toward what has worked best and what can be the keys to success in 2024.

We will also be joined by those who have created memorable social media interactions from some of the sporting world’s biggest stages this year.

Louise Cassidy from the FAI will look back on the FIFA Women’s World Cup and how the team behind the team told one of the stories of the year.

We will also be joined live on stage by Ryan Bailey from the IRFU telling us the story of how the Irish Rugby story was told and amplified on a global stage from the Rugby World Cup in France.

Why attend as a brand:

Learn how social media assets can be an important part of your engagement with customers through sport

Why attend as a Social Media Manager:

Learn from the best in the business on how to be brilliant across multiple channels

09:00 Coffee and Networking

09:30 Opening Comments

09:40 Louise Cassidy, FAI – Breaking New Ground at the FIFA Women’s World Cup

10:05 Team Olytico – Lessons and Pointers from Irish Sport on Social Media Monthly Reports

10:35 Ryan Bailey – World Cup Lessons from the IRFU

11:00 Michael Corcoran – Tales from the Frontline of Social Engagement at Paddy Power Betfair and Ryanair

11:30 Close and Networking Opportunity