While not quite matching the highs of March there were still close to 14 million views on TikTok and over 3.7 million public engagements across X, Facebook, and Instagram in Olytico’s April 2024 analysis.

This includes Olympic and World Cup Qualifications, podium finishes in Badminton and success in the pool.

In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content as well as engagements per 1,000 followers where possible.

It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.

 

April 2024 Highlights on X

 

 

Activity on X rose 0.8% to 6,451 posts but engagements fell 24% in April to 273,792.

The League of Ireland topped the X activity charts with 745 posts (+12%) as Kerry celebrated their first home win in the league. In second was Dublin GAA (726, +21%), followed by the GAA (624, +18%).

 

 

The Ireland Women’s Cricket account (69, +1625%) congratulated Laura Delaney as she became the first Ireland Women’s player to pass the 200 cap milestone, and Hockey Ireland (105, +184%) in conjunction with Rowing Ireland and Golf Ireland announced a new Women in Leadership Course.

Ireland Football topped the X engagement charts with an average of 313 engagements per post (-1%) as they remembered Joe Kinnear. In second, Leinster Rugby (113, +51%) beat La Rochelle on their way to the Champions Cup Final, and in third, Irish Rugby (107, -76%) and the Women’s XV qualified for the 2025 World Cup after finishing third in the Guinness Women’s Six Nations.

Badminton Ireland (15, +114%) saw Sophia Noble beat the number one seed on her way to the semi-final of the Finnish International, and Cycling Ireland (17, -60%) secured history with Olympic Qualification in the Women’s Team Pursuit.

The League of Ireland (428) topped the average engagements per 1,000 followers metric as Mark became O’Mahony the latest player from the LOI to start a game in the Premier League.

Athletics Ireland took Gold for the most engaged with content on X in April as Rhasidat Adeleke continues to impress, this time in the 100m, with their post generating over 5,000 positive public engagements to date.

 

 

April 2024 Highlights on Facebook

 

 

Facebook activity fell slightly by 2% to just over 4,000 posts, which led to 583,000 engagements, a fall of 40% when compared to March.

The League of Ireland topped the Facebook activity charts with 568 posts (+32%) as Pádraig Amond delighted the Waterford fans at Dalymount Park. In second, the GAA (401, -5%) saw Jason Duffy’s superb point win the match for Armagh against Down, and the Ladies Gaelic Football account (343, -36%) interviewed Caroline O’Hanlon after Armagh secured their first Lidl Ireland NFL Division 1 title thanks to top scorer Aimee Mackin.


Paralympics Ireland (117, +179%) saw Ellen Keane take fourth place in her heat in Madeira, the Gaelic Players Association (15, +150%) congratulated Down GAA’s Charlie Smyth as he secured a three-year contract with the New Orlean Saints in the NFL, and Irish Squash (49, +81%) congratulated their Irish Senior Women’s team who lifted the ESF European Team Championships – Division 3 in Romania.

 

Irish Rugby (831, -68%) topped the average engagement per post table as the Women’s XV beat Wales in the Guinness Women’s Six Nations, followed by the FAI (492, +4%) as the Women’s U19 team won their opening UEFA EURO qualifier 4-1 against Iceland, and Horse Racing Ireland (434, +6%).

Sport Ireland (152, +262%) congratulated Róisín Ní Riain as she was crowned European champion in Madeira, striking gold in the 100 Breaststroke SB13 Final, and Gymnastics Ireland (137, +163%) celebrated as Rhys McClenaghan became a three time European Champion.

 

For the sixth month in a row, Irish Squash (4,101) topped the average engagements per 1,000 followers metric.

With over 8,000 public engagements, Horse Racing Ireland enjoyed the top Facebook post in April, as Grand National winner I Am Maximus returned home.

 

April 2024 Highlights on Instagram

 

 

Instagram activity fell 5% in April (2,636 posts) but engagements dramatically declined by over 50% to 2,892,304. This can be explained by a 62% reduction in posts from the Irish Rugby account.

Once again the activity charts were topped by the League of Ireland (373 posts and 117 Reels) including Mason Melia’s first goal of the season, in second Leinster Rugby (246, +49%) progressed to the Final of Investec Champions Cup, and in third Connacht Rugby (159, +26%) looked back on a special performance from Tiernan O’Halloran in the 2016 PRO12 Final as he announced his retirement.

 

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A post shared by League of Ireland (@leagueofireland)

 

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A post shared by Connacht Rugby (@connachtrugby)

 

Rowing Ireland (26, +767%) celebrated returning from the 2024 World Cup in Italy with silver and bronze medals, Ireland Lacrosse (8, +167%) began their ‘Olympic Era’ as they were accepted as a member of the Olympic Federation of Ireland ahead of the Los Angeles 2028 Olympic Games, and IWA Sport (119, +138%) brought us action shots from the Irish Wheelchair Basketball Play-Offs.

 

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A post shared by Rowing Ireland (@rowingireland)

 

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A post shared by Ireland Lacrosse (@irelandlacrosse)

 

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A post shared by IWA SPORT (@iwa_sport)

Ireland Football (5,754, -30%) topped the average engagements per post ladder as Katie McCabe was named Sky’s Ireland Player of the Match against England, the GAA in second (3,861, +11%) showcased Eoin McEvoy’s thunderbolt goal in front of Hill 16, and in third, Munster Rugby (2,852, ~) concluded a successful tour of South Africa with victory against the Bulls in the URC.

 

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A post shared by Ireland Football (@irelandfootball)

 

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A post shared by Official GAA (@officialgaa)

 

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A post shared by Munster Rugby (@munsterrugby)

Basketball Ireland (1,071, +66%) showcased a brilliant set of celebration photos from Phoenix Basketball, and Golf Ireland (114, +65%) interviewed the 2024 West of Ireland Champion, Keith Egan.

 

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A post shared by Golf Ireland (@golfirelandofficial)

Leinster Rugby provided the top content on the platform for April, with this Jordie Barrett highlight reel whetting the appetite for next season – to date the post has generated over 28,000 public engagements.

 

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A post shared by Leinster Rugby (@leinsterrugby)

 

April 2024 Highlights on TikTok

 

 

 

338 TikToks (-12%) were published in April, which resulted in 672,413 engagements (-33%) and 13.77 million views (-16%).

For the second month in a row, the same five member organisations generated over one million views on the platform – Irish Rugby (3.06 million), HRI (2.96 million), Ireland Football (2.49 million), Leinster Rugby (1.99 million) and the URC (1.39 million), with special mention to the Ladies Gaelic Football account with 738,909 views during the month.

Leinster Rugby (70) topped the activity charts as new superstar signing Jordie Barrett discussed his links with Ireland (link), followed by the URC (64) with Grant Williams’ try against Ulster for the Sharks, and the Ladies Gaelic Football account (47) as Armagh were crowned Division 1 Champions at Croke Park.

@leinsterrugby "𝗜𝗿𝗲𝗹𝗮𝗻𝗱 𝗶𝘀 𝗮 𝗽𝗹𝗮𝗰𝗲 𝘁𝗵𝗮𝘁'𝘀 𝘃𝗲𝗿𝘆 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝘁𝗼 𝗺𝗲." ☘️ Jordie Barrett speaks about his move to Leinster Rugby and his time living in county Meath. #JordieBarrett #LeinsterRugby #NewSigning ♬ original sound – Leinster Rugby

@urc Pure speed from Grant Williams 💨 #rugby #springboks #sharksrugby ♬ original sound – United Rugby Championship

@ladies_gaelic_football Massive congratulations to Armagh 🏆🏆🏆 #lgfa #division1 #winners #league #final ♬ Surrounding Love – Omar Diaz

When ranked by average engagement per post, Ireland Football top the charts (12,657, +18%), followed by HRI (5,045, +16%) and Irish Rugby (4,717, -58%).

With close to 750,000 views, and over 83,000 public engagements, Ireland Football’s TikTok with Katie McCabe and Louise Quinn addresses the all-important questions, providing some nice sponsor related content, shows Katie has been paying attention to commercial matters, and all whilst ‘winning the Conti Cup’ (link).

@ireland

Some good Cadbury chocolate bar choices here! Congrats on winning the Conti Cup, Katie! 😋

♬ original sound – Ireland

 

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