Rí-Rá Irish Lager has been named as the Official Beer Partner for the Ireland Esports Collegiate Series.
Nativz Gaming, the promoters of the event, and the new sponsor aim to engage not only the gaming community but also extend their reach to non-gamers, leveraging platforms like Instagram to communicate the spirit of the student gaming community.
Rí-Rá Irish Lager is a new entrant in the beer market. Based in North County Wicklow, this is their first venture into sponsorship within the sporting world.
“This alliance with Rí-Rá Brewing Co. is not just a sponsorship, it’s a celebration of Irish culture and camaraderie,” said Kurt Pittman, Founder and CEO of Nativz Gaming.
“We’re not only aiming to create a synergy between esports and traditional Irish brewing but also to bridge the gap between gamers and non-gamers.”
“At Rí-Rá, we believe in the power of bringing people together,” added Stuart Kinch, CEO of Rí-Rá Brewing Co.
“Partnering with Nativz Gaming in the Ireland Esports Collegiate Series is a perfect blend of our new, fresh Irish beer brand with the modern, dynamic world of esports. We’re excited to introduce our brand to a new audience and create memorable experiences for the students.”
The Ireland Collegiate Esports Series gets back underway in the spring with tournaments across EA Sports FC24, Valorant, League of Legends and others.
Watch out early in the New Year for a special Sport for Business Members Round Table event where will will host an experience of gaming in Ireland at a very special venue.
