INVESTEC TAKES OVER ‘HEINEKEN’ CUP
Investec has been unveiled as the new title partner of the Investec Champions Cup, the world’s biggest club rugby competition, for the next five years.
It brings to an end the title partnership of Heineken which dates back almost unbroken to the creation of the tournament just short of 30 years ago in 1995.
The competition will retain its format and structure drawing the top eight clubs from each of English Premiership Rugby, the French Top 14, and the United Rugby Championship – including clubs from across Europe and South Africa.
Together, Investec and EPCR have set a focus on progressing towards a carbon-neutral tournament, advancing the women’s game, and developing innovative financial solutions and wellness programmes tailored to players.
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MAN UNITED REVEALS SNAPDRAGON AS NEW SHIRT SPONSOR
Manchester United have agreed a deal with U.S. technology company Qualcomm that will see its Snapdragon brand replace the TeamViewer logo as their shirt sponsor from next season.
TeamViewers deal had been reduced from an original meant to run until 2026, but signed at the height of COVID, and this new deal looks as though it will be for three years at or around a figure of £20 million per year.
“Manchester United has agreed to an expanded strategic collaboration with Qualcomm Technologies, Inc., that will see the Snapdragon brand displayed on the front of the club’s famous shirt,” United said in a press release late on Tuesday.
Snapdragon had been a partner of the club’s pre-season tour of the United States.
“Under the expanded agreement, Snapdragon will become Manchester United’s front-of-shirt partner from the start of the 2024-25 season, featuring on the home, away, and third kits of the men’s and women’s teams,”
added the statement.
HISENSE EXTENDS TO EURO 2024
Chinese electronics giant Hisense has extended its partnership with UEFA to include the 2024 Euro’s, the European Qualifiers for the 2026 FIFA World Cup and other events.
It has been a partner of UEFA since the 2016 European Championship Finals.
“The championships are an invaluable way to connect with consumers all over the world, and we look forward to providing fans across the globe with an unparalleled viewing experience of Uefa Euro 2024 through our cutting-edge technology,” said Howard Grindrod, Vice President of Hisense UK.
SUNDERLAND AGREE PARTNERSHIP WITH DESTINATION SPORT
Having first worked with Sunderland AFC via Destination Sport’s fan travel division Sportsbreaks.com as part of the Club’s pre-season tour to the United States, a wider partnership has been agreed incorporating Destination Sport Travel and inspiresport.
Destination Sport Travel is among the UK’s leading travel management solutions for elite sports clubs and governing bodies. It will support the club with its travel and accommodation requirements across the men’s, women’s and academy teams.
inspiresport, the UK’s leading sports tour provider for schools and clubs, will provide opportunities for groups to experience official Sunderland AFC development tours including training sessions at the Academy of Light led by Club coaches.
