Shamrock Rovers has this afternoon announced the acquisition of a cutting-edge LED perimeter signage system that will transform the matchday experience at Tallaght Stadium.

The deal has been made possible by a groundbreaking partnership with Sharp Group, a leading fire and security solutions provider.

It is potentially one of the largest ever commercial sponsorship deals delivered by an SSE Airtricity League of Ireland club.

The system, uniquely funded by the partnership with Sharp Group, promises to revolutionize the visual landscape of Tallaght Stadium, delivering dynamic content, enhancing fan engagement and providing innovative branding opportunities for sponsors.

In addition to the technological advancements, the partnership with Sharp Group mandates a commitment from Shamrock Rovers to allocate a significant portion of the revenue generated by the LED perimeter signage system to the Shamrock Rovers Academy to fund professional contracts.

This strategic move aims to bolster the club’s ongoing efforts to support youth development and education within the football community.

The financial contribution from Sharp Group will directly contribute to the ongoing success of the Shamrock Rovers Academy and its education program.

“This partnership with Sharp Group is a significant achievement for our club, and we are truly grateful for their support,” said Rovers CEO John Martin.

“It is essential for us as a football club to focus on financial sustainability and providing a strong player pathway, which is why the support from Sharp Group is invaluable. We are committed to finding innovative ways to continue investing in our youth academy and education department, and this partnership will help us continue to do so.”

“We appreciate the hard work and dedication of Ivan Nolan and Jason Shields of Sharp Group, and our Commercial Manager Rian Wogan who was critical in bringing this partnership to fruition.”

“We look forward to the positive impact this collaboration will have on our club and the development of our players.”

“The facilitation of the partnership is also another indication of the club’s strong relationship with South Dublin County Council and the Tallaght Stadium Management Team in particular Nicola Coffey and we thank them for their ongoing support.”

“For over eight years, Sharp Group has long been a loyal community partner of Shamrock Rovers, proudly investing in the club – from voluntary education programmes for young talent to financial support that supports the club’s vision for the future, added Ivan Nolan, Managing Director of Sharp Group.

“As official club sponsors for the past two seasons, this exciting opportunity to boost new revenue for future investment in young talent, through innovative pitch advertising, was an obvious next step for us – helping to sustain Rovers’ position as the number one club in the League of Ireland.”

“We’re delighted with the result and very excited about the potential this project brings to enhance growth in the football club, the Academy, and the education programme.”

“This deal has a direct influence on every aspect of the football club, from the men’s and women’s first teams, to the men’s and women’s League of Ireland Academy sides, to the underage Academy teams, and into the education program. We are really looking forward to seeing the results and delighted to play our part in this innovative project.”

The LED perimeter signage system has already made its debut at Tallaght Stadium and will be in place an on view for Friday night’s RTÉ2 televised clash with St Patrick’s Athletic.

If you are interested in hearing how your business can be displayed on our LED perimeter signage system, please email commercial@shamrockrovers.ie.

 

Shamrock Rovers are one of a number of SSE Airtricity league of Ireland clubs that are full members of the Sport for Business Community.

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