Shelbourne FC has unveiled global e-retailer SHEIN as the club’s first-ever Official Leisurewear and Womenswear Partner. The deal is specifically related to the Senior Women’s Team who made history last weekend becoming the first SSE Airtricity WNL team to play and win on live Free to Air coverage on Irish Television on TG4.

As part of the sponsorship, Shelbourne FC WNL matchday tops and t-shirts will be branded with the SHEIN logo, which will be displayed prominently on the front.

Shelbourne FC players will also feature in social media collaborations with the global brand allowing for further exposure for both the Club and SHEIN.

The company operates a fast fashion service online to 220 countries around the world. It was founded in 2008 and is based in Singapore but with an Irish base here for sales and marketing.

It’s Instagram account has 21.9 million followers and if that starts to feature the Shelbourne partnership in its stories and posts it could be transformational for the club and the players.

The team faces an exciting Women’s National League run-in as well as an FAI Women’s Cup campaign with semi-final this weekend

“We are thrilled to welcome such a well-known brand as Official Womenswear partner to Shelbourne FC,” said Shelbourne CEO David O’Connor.

“It is fantastic recognition of the potential for growth at our Club for our WNL team and of the work done at our WNL set over the past number of years to allow us to grow commercially.”

“We have an exciting end of season in store for our WNL team and we look forward to sharing this excitement with our new partners at SHEIN. With more and more coverage of the game here, there are exciting opportunities like this for our commercial partners where we look to be able to grow together.”


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