In today’s Sport for Business Podcast we are going into the numbers as part of our Insight series looking at important sporting research.

Today’s guest is Jon Long, the Managing Director of ONSIDE Sponsorship and the conversation centres on the publication of the sixth wave of the ONSIDE Sports Impact Monitor, conducted with organisations that are members of the Sport for Business network.

We cover the degree of confidence there is across our sector, and also look at hot topics such as the need to attract younger audiences, the diversity profile of sport in Ireland, and the attractiveness of different sports and how that has changed over the past 12 months.

If you want to explore the research in more detail you can make contact direct with Jon and the team at

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