Going the Extra Mile
Olive Loughnane and Eoin Rheinisch gave an athlete’s perspective on the trials and benefits of a life in sport at the EU Conference on Sport held in Dublin last week. (Free Registration Required)
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Tag: Athletics
Powerade’s move to Athletics explained
Powerade has made a switch from Rugby to Athletics. It was a decision made with international assets and activation in mind as we discovered from Powerade Brand Activation Manager Jennifer Branigan.
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Powerade signs up to Athletics Ireland
Powerade, which recently stepped away from its relationship with the IRFU, is to become the official sports drink of Irish athletics.
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Britton to drive Toyota Sales
Toyota has deepened its engagement with Irish sport through the appointment of dual European Cross Country Champions Fionnuala Britton as an ambassador.
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Athletics helps Athlone target Ballina to Beijing
The building of an international standard indoor athletics arena in Athlone was not easy but the rewards are already proving to have been worth it.
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