Close up Sponsors – PwC and Rugby
The advantages for a company of supporting a national team one notch below senior level was illustrated when PwC was able to host the announcement of the Irish U20 squad at its Dublin Headquarters.
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Tag: Broadcasting
Taylor in Sky Sports Schools Initiative
Katie Taylor is to be the Irish Ambassador for the Sky Sports Living for Sport initiative which aims to reach one third of Irish secondary schools in three years. We look at how it will work and consider fears over what it may replace.
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Cricket Ireland Streaming to the World
The One Day Cricket Internationals between Pakistan and Ireland will be broadcast live around the world via You Tube after agreement between the online giant and Cricket Ireland was reached on Tuesday.
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Auto Sponsorship Accelerating
Car sales may be down but sponsorship in the sector is increasing at home and abroad as evidenced by two major deasl announced on Thursday in Britain.
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Lessons from the NBA
There are many lessons to be learned from the promotion of sport in the US. Here are three things that strike us around the NBA Play-offs in full swing at the moment, about Gaming, Equality and the Cult of the Individual.
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