Local passions running high
The power of sport at local community level is to be seen all over the country at the moment as...
Read MoreOct 30, 2012 | GAA, News Members, Sports marketing
The power of sport at local community level is to be seen all over the country at the moment as...
Read MoreOct 18, 2012 | News Members, Soccer
When Danske Bank took over sponsorship of the Northern Irish Premier League in soccer this season...
Read MoreOct 17, 2012 | Governance, News Members, Soccer
Fan power is alive and well, even in the days of mega rich owners of clubs. An initiative in Ireland is seeking to harness the knowledge gained here.
Read MoreOct 12, 2012 | Children and Sport, News Members
The ability to reach children through sport is attractive for companies like Kelloggs and Lidl. This week has seen the start of one sports sponsorship programme and the closing date for another.
Read MoreOct 10, 2012 | News Members, Soccer, Sports marketing
Willkommen den bei Shamrock Rovers. How German fans travelling with the national side are being encouraged to sample some local soccer action 24 hours later.
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