Giovanni Trapattoni has signed up as an ‘elite ambassador’ for Fiat in Germany and Austria. Such a relationship makes sense from a personal perspective but could he have strayed offside in terms of his day job?
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Dublin GAA has signed a fourth commercial partnership in the last few months, adding ROS Nutrition to the roster of supporters brought on board through the increasing commercial work of Bernard Brogan and Legacy Consultants.
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Rory McIlroy has Swiss watchmaker Omega as his third major sponsorship deal of the year, on the eve of the US Masters tournament at Augusta, Georgia. It earns a lot but demands a lot too.
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Tiger Woods is back as World Number One in Golf and Nike has wasted no time in getting him back in front of consumer eyeballs with a phrase that has caused uproar in the social media world.
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Tottenham star Gareth Bale has broken new ground by signing a broadcast ambassador role with BT Sport, another signal of their serious intent to go toe to toe with Sky Sports in the premium TV sports market.
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